Woodway is the world’s largest specialized treadmill manufacturer, with facilities in the United States, Germany, and Japan. Woodway came to Starkmedia looking for a website that could tell the story of their brand visually and market their current content in a new and fresh way. With this in mind, our team created a content-rich, visually appealing website using the WordPress CMS platform.
At the heart of the new Woodway website is its flexibility and functionality, and the abilities it gives Woodway to change their content whenever they want. New information architecture was designed to streamline the user experience. WooCommerce and PayPal are used to achieve ecommerce functionality. Additional features of the website include a video hero slider on the homepage, email signup through Constant Contact, consumption and display of an RSS news feed, videos on product landing pages, and a mega menu to make information more easily accessible. It was also integrated with Instagram using InstaShop to leverage user-generated content.
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