Avantax

Lead Generation Focused
Website Design & Development

At Starkmedia, we took Avantax’s commitment to pioneering tax-smart investing to heart, delivering a comprehensive suite of services that redefine financial planning, wealth management, and retirement planning. Our collaborative journey with Avantax involved leveraging cutting-edge technologies, and one standout is our adept use of Drupal—a robust content management system that empowers our development team to craft an unparalleled, intuitive, and modular content authoring experience.

Through our meticulous redesign process, we not only ensured the flexibility for dynamic page creation but also upheld the strictest design standards, resulting in a seamless fusion of form and function. Beyond aesthetics, our strategy encompassed an ambitious approach to enhance natural search performance, adhering to SEO best practices that elevate Avantax’s online visibility.

In response to evolving digital landscapes, we implemented robust analytics and goal tracking mechanisms, enabling Avantax to gain valuable insights into user behavior and engagement. A strategic alliance with third-party Juicer enriched the user experience by creating a dynamic social hub, facilitating the curation of recent posts across diverse platforms. This not only fosters a sense of community but also enhances social following and sharing.

Our commitment to Avantax’s success extended to seamless integration with Pardot and Salesforce Marketing Cloud, optimizing lead capture and refining paid search landing pages. This holistic approach ensures Avantax remains at the forefront of the financial industry, standing out in a competitive landscape while providing an unparalleled user experience. At Starkmedia, we don’t just create websites; we craft digital ecosystems that drive success and innovation, and Drupal 10 plays a pivotal role in realizing this vision. Drupal 10, the latest version of this versatile CMS, boasts enhanced performance, improved accessibility features, and a modular architecture that facilitates seamless scalability and customization. With Drupal 10, our clients benefit from a future-proofed platform that ensures longevity and adaptability in the ever-evolving digital landscape.

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316 north milwaukee street, suite 440, milwaukee, wisconsin 53202 414-226-2710 a digital agency

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