Hot Water Products has established themselves as an industry leader in water heaters and related equipment across the Midwest and has expanded to a national ecommerce audience. Hot Water Products partnered with Starkmedia for a new responsive web design and improved user experience to show off their expansive product and service offerings, generating more online sales and leads.
The website was built on Magento 2 which accommodates both their direct product sales as well as a quote request capability that allows customers to generate a purchase order through the familiar checkout process serving their inside sales team to complete. Our team of designers and developers improved user experience to enable fast and easy product search filters that funnel users to the correct products and accessories that meet their exact specifications. Helpful lead forms were added sitewide to support their service-minded approach, connecting users with expert sales and service representatives. Search optimized location and industry pages were designed to bring in qualified traffic from mechanical contractors, HVAC technicians, plumbers, engineers, and wholesalers.
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