Key Features
- Reorganized healthcare content and site architecture to improve search visibility and make Hegg’s broad range of services easier to find
- Developed a filterable provider directory with detailed profiles, specialties, credentials and clear paths to scheduling care
- Built a flexible WordPress content system that allows Hegg’s team to independently update services, providers, news, events and patient resources
Find Care by Specialty
Patients can filter medical providers by specialty and explore detailed profiles featuring credentials, education, areas of care and appointment information.
Essential Patient Tools Up Front
Prominent access to MyChart, online bill payment, appointment scheduling, directions and provider information gives patients fast routes to the tasks they need most.
Structured Healthcare Content
A redesigned sitemap and information architecture organize services, providers, patient resources and community content into clear pathways that support usability and organic search.