Movie Tavern was owned by New Orleans-based VSS-Southern Theatres, LLC (“Southern”), a portfolio company of Veronis Suhler Stevenson (“VSS”), a leading private equity firm as well as a leader in the cinema eatery segment with 24 theaters in 10 states. Starkmedia was engaged to move their brand onto the Drupal CMS as well as integrate with a third party platform, Vista, to deliver showtime and ticketing functionality.
By replatforming to the Drupal content management system, our team was able to deliver an improved authoring experience to manage and deliver location-specific movie, showtime, and menu details. An updated responsive design delivers a best-in-class user experience to a largely mobile audience. The flexibility of Drupal allowed our team to integrate with the Vista Cinema platform to display showtime and ticketing information in sync with their onsite and mobile application inventory. Drupal streamlined their team’s ability to manage menu and event information as it pertained to each location, enabling a personalized experience based on a visitor’s detected location and nearest theater.
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