As we near the first anniversary of the European Union’s General Data Protection Regulation (GDPR), we would like to take the time to discuss the GDPR and why it is important for U.S. based businesses to be GDPR compliant, as well as the newly passed California Consumer Privacy Act. While the GDPR originated in the …
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When it comes to boosting customer engagement, there are a number of directions a business can take. Referral marketing has proven to be an increasingly effective way to drive sales and conversions. Referral marketing, also known as word-of-mouth marketing, is when one of your existing customers tells their friends or others about your business. Referral …
Today, we’d like to discuss creating events through Google My Business (GMB) and how this can increase attendance at your business’ events. Like all posts on GMB, the events you create can be discovered through Google Search results and Google Maps. By adding events to your Business Profile, you can attract users to your website …
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Making sure your website is accessible for all and ADA compliant is a big concern in today’s digital world. Today, we would like to discuss why it’s important for your website to be ADA compliant. The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities …
If you’ve set up your free Business Profile on Google and are making posts on Google My Business (GMB), then you’re making great steps towards improving the search results for your local business. Today, we’d like to discuss Insights on GMB and how reviewing Insights can help you better understand your customers and how you …
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Starkmedia is proud to announce the launch of the new website for the Marcus Performing Arts Center! Since 1969, the Marcus Center has been home to the finest performing artists in Wisconsin, including the Milwaukee Symphony Orchestra, Milwaukee Ballet Company, Florentine Opera Company, First Stage and Milwaukee Youth Symphony Orchestra. After an extensive internal …
Google My Business (GMB) is a great, free way to drive traffic to your local business—if you are utilizing all the features provided. With GMB, you can engage with customers and keep them updated and informed. Today, we would like to discuss creating posts on GMB and the value they can provide your business …
Email automation is an important resource for a business looking to build connections with customers, new and old. Using email automation to create targeted emails that send when triggered by a specific, date, or activity is a great way to personalize your marketing and the way you communicate with customers. Today, we would like to …
When you search for a business on Google, you may see information about that business on the right-hand side of the search engine result page. In this panel, a Business Profile will appear which may include the store’s phone number, store hours, a link to their website, directions to the storefront, and more. A Google …
Every company aspires to have their customers build a lifelong experience with their brand. In order to nurture this customer journey, you need to be involved with your customers in all areas: from their interactions with your employees, visits to your website, experiences with your products, and beyond. This may seem overwhelming at first, but …
