What do you look for in a content management system? Perhaps you’ve heard that the best CMSs help you produce content for your audience. Although it’s true that a good CMS will offer that capability, a great CMS will help your content authors and strategists build, structure, and publish winning content. Author-Focused Functionality Since your … Continue reading The Perfect CMS
Every time someone reacts to a campaign, visits your site, or makes a purchase, you have a new piece of information to inform the direction of your goals. Analytics are vital to running ecommerce best practices, and can help you improve your sales and customer interactions. Today, we’d like to introduce three ways analytics can … Continue reading 3 Ways Analytics Improve Ecommerce
Managing your ecommerce requires a strong PIM platform. This is especially true if you run a large business that conducts sales through multiple online channels. On top of managing your store and keeping your sales efforts consistently under control, you don’t have time for a platform that requires a lot of extra maintenance. Although there … Continue reading At a Glance: SAP Hybris
Customer data is a valuable asset to any business working to increase its online sales performance or strengthen its marketing strategy. However, finding answers based on this data can be difficult if you don’t know where to start looking for them. Today, we’d like to discuss four different data sources you can use to understand … Continue reading 4 Sources for Collecting Customer Data
Affiliate marketing probably isn’t the first thing that comes to mind when you’re looking for ways to increase your sales and grow your audience. Despite the benefits – saved time, smaller expenses, and networking opportunities – it takes a lot of planning and maintenance to successfully run an affiliate marketing program. If you’ve ever considered … Continue reading Does Affiliate Marketing Work?
Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing processes that would otherwise take time away from more urgent projects. Marketo is one of the best marketing automation … Continue reading At a Glance: Marketo
What is the best way to nurture leads and turn curious prospects into loyal customers? Depending on whom you ask, the answer can vary. However, many marketers will tell you that one of the best methods for reaching out to leads and customers alike is engagement marketing. In case you aren’t already familiar with the … Continue reading Why You Should Use Engagement Marketing
Do you want to close deals faster? Get instant information on potential sales deals, marketing campaigns, and account updates? Today, we’d like to discuss Customer Relationship Management (CRM), a key component in engagement marketing. Why CRM? CRMs are capable of improving a lot of different business functions. A CRM allows you to stay updated on … Continue reading An Introduction to CRM
Customer experience data is invaluable for measuring your business’s online performance. Any good business seeks to understand its customers in order to improve its online presence, sales, and customer relations – but gathering the right information can be a challenge. Today, we’d like to introduce you to ForeSee, one of the most effective customer experience … Continue reading At a Glance: ForeSee
How do you measure success? When it comes to your website, analytics platforms are some of the most powerful tools available, the most popular of these being Google Analytics. Just like your website, Google Analytics is on 24/7, compiling data that can be an incredibly valuable asset in assessing your digital marketing efforts. Make Informed … Continue reading Why Analytics Are Important
