Starkmedia is proud to announce the official launch of Sazama’s new website! For over 30 years, Sazama has been bringing together the people and products necessary to construct the well-conceived, enjoyable living spaces of your dreams. The craftsmen who fabricate the illustrious spaces use the most innovative materials available. With an entire gallery of beautiful … Continue reading Sazama Site Launch
Starkmedia recently worked with Nicolet College in Rhinelander, Wisconsin to develop a marketing automation campaign specifically targeting adult learners. Starkmedia recommended using Pardot with the existing Salesforce platform used by the college. Due to an aging population in the college’s geographic area, it seemed imperative to target the 25-30-year-old population to get them re-engaged with … Continue reading Nicolet College Case Study
Officially founded in 1983, the East Town Association has greatly improved the health of the neighborhoods and business communities in Milwaukee. With over 200 businesses involved, the East Town Association has cultivated a vibrant community experience through their unique and engaging events. Starkmedia was able to provide assistance to East Town’s events by helping to … Continue reading East Town Microsite
Google Analytics will help you understand your customers’ journey and interactions with your website. Regardless of your site goals are to increase profits or expand your reach, Google Analytics can help. The benefits of utilizing Google Analytics can be represented in these 5 main categories based on your industry’s ability to make calculated, informed decisions. … Continue reading At A Glance: Google Analytics
When it comes to email marketing, two of the biggest players in the industry are Constant Contact and MailChimp. Both are very effective methods of utilizing emails to their full potential by allowing you to send customizable campaigns to your subscribers, however, there are differences that set them apart. Constant Contact is a marketing platform … Continue reading Constant Contact vs. MailChimp
We are excited to announce the launch of Telkonet’s new website on the WordPress platform. Telkonet is a leader in energy management automation solutions through a suite of software and a line of products, including smart thermostats and occupancy sensors, to reduce energy consumption and costs for their customers. Our design and development team created … Continue reading Telkonet Site Launch
We are proud to announce that one of our very own Senior Design Lead – Strategist, Nick Dennis, recently passed his updated certification for Pardot. As a result of Nick’s accomplishments, Starkmedia now holds both ‘Salesforce Certified Pardot Specialist’ and ‘Salesforce Certified Pardot Consultant’ credentials. These pristine certifications are designed for people who already have … Continue reading Salesforce Pardot Certifications
Whenit comes to eCommerce, one of the most popular entry-level platforms to use is Shopify. The company reports that it has more than 600,000 merchants and over 1,000,000 buyers using its extensive platform infrastructure and growing every year. It is no secret that Shopify has many attributes that make it a valable eCommerce platform. Shopify … Continue reading At A Glance: Shopify
A crucial facet that many websites often overlook is the Frequently Asked Questions (FAQ) section.The FAQ section is a great place to address common customer questions and concerns or simply to educate potential customers on your business. An important distinction to make is that the “About” section is where you can share the in-depth story about … Continue reading Importance of FAQs
Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing … Continue reading At A Glance: Marketo
