Starkmedia Blog - Sharing What We Know

Pardot Marketing Automation Project for DeltaHawk Engines

October 16, 2019October 16, 2019

When DeltaHawk Engines, an aircraft engine manufacturer based in Racine, Wisconsin, was looking for a creative way to drive potential new customers to their site, they turned to Starkmedia for help and expertise. After assessing DeltaHawk’s needs and goals, our team provided strategy, design, and development on a marketing automation campaign that captured new prospects …

The Importance of Keywords When Blogging

September 25, 2019September 25, 2019

Every day, people turn to search engines to get their questions answered, whether it’s asking where the nearest restaurant is or how to optimize their search engine results. As a business owner or marketer, the goal is the same: drive traffic to your website and convert site visitors into customers. The Value of a Blog …

Kentico vs. Adobe Experience Manager

September 4, 2019

Choosing the right content management system (CMS) is key to creating, managing, and optimizing your customers’ digital experience. Kentico and Adobe Experience Manager are two of the best platforms that are on the market today. When it comes to your company, you should choose the platform that has the features that best fit your needs. …

Content Personalization

August 14, 2019August 14, 2019

When it comes to your website, not every visitor is coming to your site for the same reason. Some may be return visitors looking for a specific product, and some may be checking out your website and content for the first time. Content personalization is a marketing technique that accounts for these different types of …

ADA Compliance Follow-Up

August 14, 2019

Making your website ADA compliant is an important step in creating an inclusive brand and protecting your business. The ADA strives to make all websites accessible to people with disabilities. The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. The ADA …

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Collins Family Law Site Launch

July 17, 2019July 17, 2019

Starkmedia is proud to announce the launch of the new website for the Collins Family Law Group. Collins Family Law is a family law practice with seven locations in North and South Carolina. Collins Family Law has experience in all areas of family law, including adoption, divorce, child support, and more. Collins Family Law partnered …

Woodway Site Launch

June 26, 2019July 3, 2019

Starkmedia is proud to announce the launch of the new website for Woodway. Woodway is the world’s largest specialized treadmill manufacturer, with facilities in the United States, Germany, and Japan. Woodway came to Starkmedia looking for a website that could tell the story of their brand visually and market their current content in a new …

Google Announces Updates to Google My Business

June 26, 2019

Google recently announced new updates to Google My Business (GMB) that are designed to help your business show off its identity. These updates and features give you the ability to personalize your Google Business Profile and draw in more customers by offering deals directly in GMB. The new, exciting features include: Short names: You can …

Why You Should Review Your Analytics

June 13, 2019

Have you ever wondered how your website and digital marketing strategies are performing? Reviewing your analytics is an important tool that can provide insights into your customers’ actions and show you how to draw them to your business using this information. Analytics capture and record exactly who your site visitors are by their age, gender, …

How to Take Advantage of Google Q&A

May 22, 2019

Google My Business (GMB) has many different features designed to help businesses succeed, but one that is often overlooked is Google Q&A. By responding to the questions posted to your brand’s Business Profile on Google, you can attract potential customers to your storefront and save yourself valuable time. To find Google Q&A, search for …