Have you ever wondered how your website and digital marketing strategies are performing? Reviewing your analytics is an important tool that can provide insights into your customers’ actions and show you how to draw them to your business using this information. Analytics capture and record exactly who your site visitors are by their age, gender, …
Google My Business (GMB) has many different features designed to help businesses succeed, but one that is often overlooked is Google Q&A. By responding to the questions posted to your brand’s Business Profile on Google, you can attract potential customers to your storefront and save yourself valuable time. To find Google Q&A, search for …
Looking for a way to get your business discovered by potential customers? Google Street View is a great tool that can help your brand gain visibility. By publishing a 360 virtual tour of your business to your Business Profile on Google, you can increase your business’s reputation and inspire trust from your customers. According to …
Affiliate marketing is an effective marketing technique that connects merchants and affiliates in a partnership that can increase web traffic and brand recognition, and drive sales. At the core of affiliate marketing is businesses (merchants) that give influencers (affiliates) incentives to tap into the affiliate’s networks and market the business’s products or services. How does …
Is your company looking for a way to reach new customers? With advertising on Spotify, your brand can be heard by a broad audience. Advertising on Spotify is easier than you think, thanks to Spotify Ad Studio. To create an audio ad, all you have to do is write a script and Spotify will do …
Struggling to think of new ways to reach customers and grow your business? Advertising on YouTube may be the solution. In this digital age, video content is an extremely valuable resource for getting your business’ name out there and expanding your reach. With YouTube advertising, you are guaranteed to get eyes on your ads and …
Blogging is an underlooked form of marketing that is both inexpensive and extremely effective if utilized properly. Having a blog on your company’s website, and posting to it regularly, can bring your website more visibility online. Here are four reasons why you should consider adding a blog to your website: 1. Blogging Can Improve Your …
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As we near the first anniversary of the European Union’s General Data Protection Regulation (GDPR), we would like to take the time to discuss the GDPR and why it is important for U.S. based businesses to be GDPR compliant, as well as the newly passed California Consumer Privacy Act. While the GDPR originated in the …
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When it comes to boosting customer engagement, there are a number of directions a business can take. Referral marketing has proven to be an increasingly effective way to drive sales and conversions. Referral marketing, also known as word-of-mouth marketing, is when one of your existing customers tells their friends or others about your business. Referral …
Today, we’d like to discuss creating events through Google My Business (GMB) and how this can increase attendance at your business’ events. Like all posts on GMB, the events you create can be discovered through Google Search results and Google Maps. By adding events to your Business Profile, you can attract users to your website …
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