Redesigning Your Website: Setting the Right Goals

Many companies choose to redesign their websites, often driven by the desire for a fresh, updated look. However, a new visual appearance is only the beginning. A website redesign allows businesses to evaluate their current site, analyze business strategies and goals, and consider industry trends. Here are a few steps you should take while identifying …

Marketing Automation Spotlight: DeltaHawk Engines

Developing a high-performing digital marketing strategy is a challenge. Starkmedia added marketing automation to DeltaHawk Engines’ digital strategy, simplifying the repetitive parts and ensuring new leads are nurtured in the background. With platforms like Salesforce Account Engagement (formerly Pardot), Starkmedia has automated recurring marketing tasks, freeing up valuable time for DeltaHawk’s sales and marketing teams. …

Stop Missing Sales! Avoid Undelivered Submissions with Authentication

Web forms are one of the most important ways to generate leads, send order confirmations, or gather customer feedback. However, if you aren’t receiving this crucial information, things can quickly get out of hand. If your form submissions have gone dry, email authentication could be the culprit! The Problem ESPs (email service providers) are tightening …

How to Recover Organic Traffic After Google’s March 2024 Update

Struggling with lowered site traffic after Google’s March 2024 update? You’re not alone—millions of site owners just like you are experiencing significant drops. Fortunately, we can help! What is Organic Traffic? Organic traffic refers to visitors who find your website through unpaid search results. Not to be confused with direct traffic, organic traffic is often …

Overlooked and Underrated: The Value of Onsite Search

Despite its critical role in digital marketing today, onsite search is often overlooked. Onsite search is a form of search limited to the contents of a site, unlike a search engine like Google which indexes pages from all over the web. Utilizing onsite search enhances user experience (UX), drives conversion rates, deepens understanding of user …