Choosing the right content management system (CMS) is key to creating, managing, and optimizing your customers’ digital experience. Kentico and Adobe Experience Manager are two of the best platforms that are on the market today. When it comes to your company, you should choose the platform that has the features that best fit your needs. …
When it comes to your website, not every visitor is coming to your site for the same reason. Some may be return visitors looking for a specific product, and some may be checking out your website and content for the first time. Content personalization is a marketing technique that accounts for these different types of …
Making your website ADA compliant is an important step in creating an inclusive brand and protecting your business. The ADA strives to make all websites accessible to people with disabilities. The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. The ADA …
Starkmedia is proud to announce the launch of the new website for the Collins Family Law Group. Collins Family Law is a family law practice with seven locations in North and South Carolina. Collins Family Law has experience in all areas of family law, including adoption, divorce, child support, and more. Collins Family Law partnered …
Starkmedia is proud to announce the launch of the new website for Woodway. Woodway is the world’s largest specialized treadmill manufacturer, with facilities in the United States, Germany, and Japan. Woodway came to Starkmedia looking for a website that could tell the story of their brand visually and market their current content in a new …
Google recently announced new updates to Google My Business (GMB) that are designed to help your business show off its identity. These updates and features give you the ability to personalize your Google Business Profile and draw in more customers by offering deals directly in GMB. The new, exciting features include: Short names: You can …
Have you ever wondered how your website and digital marketing strategies are performing? Reviewing your analytics is an important tool that can provide insights into your customers’ actions and show you how to draw them to your business using this information. Analytics capture and record exactly who your site visitors are by their age, gender, …
Google My Business (GMB) has many different features designed to help businesses succeed, but one that is often overlooked is Google Q&A. By responding to the questions posted to your brand’s Business Profile on Google, you can attract potential customers to your storefront and save yourself valuable time. To find Google Q&A, search for …
Looking for a way to get your business discovered by potential customers? Google Street View is a great tool that can help your brand gain visibility. By publishing a 360 virtual tour of your business to your Business Profile on Google, you can increase your business’s reputation and inspire trust from your customers. According to …
Affiliate marketing is an effective marketing technique that connects merchants and affiliates in a partnership that can increase web traffic and brand recognition, and drive sales. At the core of affiliate marketing is businesses (merchants) that give influencers (affiliates) incentives to tap into the affiliate’s networks and market the business’s products or services. How does …
