Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing processes that would otherwise take time away from more urgent projects. Marketo is one of the best marketing automation … Continue reading At a Glance: Marketo
What is the best way to nurture leads and turn curious prospects into loyal customers? Depending on whom you ask, the answer can vary. However, many marketers will tell you that one of the best methods for reaching out to leads and customers alike is engagement marketing. In case you aren’t already familiar with the … Continue reading Why You Should Use Engagement Marketing
Do you want to close deals faster? Get instant information on potential sales deals, marketing campaigns, and account updates? Today, we’d like to discuss Customer Relationship Management (CRM), a key component in engagement marketing. Why CRM? CRMs are capable of improving a lot of different business functions. A CRM allows you to stay updated on … Continue reading An Introduction to CRM
Customer experience data is invaluable for measuring your business’s online performance. Any good business seeks to understand its customers in order to improve its online presence, sales, and customer relations – but gathering the right information can be a challenge. Today, we’d like to introduce you to ForeSee, one of the most effective customer experience … Continue reading At a Glance: ForeSee
How do you measure success? When it comes to your website, analytics platforms are some of the most powerful tools available, the most popular of these being Google Analytics. Just like your website, Google Analytics is on 24/7, compiling data that can be an incredibly valuable asset in assessing your digital marketing efforts. Make Informed … Continue reading Why Analytics Are Important
Several months ago, Google announced its plans to switch to mobile-first indexing. Since then, there has been a lot of discussion held by marketers and webmasters alike on the effects Google’s new mobile-first policy will have. In case you are unfamiliar with it, mobile-first indexing will change how websites are ranked: rather than looking to … Continue reading How to Optimize Your Site for Mobile Search
Do you want to improve your digital management experience? Would you like to ease the demands on your IT department by creating and delivering relevant web and mobile experiences? Today, we’d like to talk about one of the leading digital experience management solutions: Adobe Experience Manager. Why Choose Adobe Experience Manager? AEM is a content … Continue reading At a Glance: Adobe Experience Manager
FOR IMMEDIATE RELEASE: Briggs Racing Celebrates New Website Launch Milwaukee, WI – March 21, 2017 – Briggs Racing has launched their new website, designed and developed by Starkmedia. Briggs Racing, a division of Briggs & Stratton, has been providing engines to racing enthusiasts since 1991. Besides producing the power that drives many racers’ careers, Briggs Racing … Continue reading Briggs Racing Celebrates New Website Launch
In recent years, social media and ecommerce have become linked in ways that have redefined how brands market to customers. The spreading trend of creating stores in Instagram, Pinterest, and other social sharing sites has made shopping easier for consumers and marketing more diverse for brands. Despite the simplicity social shopping brings to the buying process, … Continue reading At a Glance: Foursixty
The demand for functional online features that support daily business activity continues to increase as our usage of the internet for professional purposes expands. Brands see this need and meet it with answers such as responsive websites, extensive content management systems, and lead management platforms. However, brands are becoming more diverse in their solutions. One … Continue reading Starkmedia Case Study: Promega Web App
