The Business Value of Better Onsite Search

Visitors who search your website usually have a specific objective. They may need a product specification, technical document, service location, member resource, replacement part, or answer to a support question. Whether they find it can determine whether they take the next step or leave. Effective onsite search can be customized around how your customers search, …

Redesigning the Cobia Boats Website

Cobia Boats partnered with Starkmedia to redesign and replatform its website, creating a faster, more polished experience for prospective buyers and a more flexible content platform for its internal team. The new website helps visitors explore Cobia’s boat lineup, compare models, review features, and connect with a dealer. It also gives the Cobia team greater …

Building Better E-Commerce with Shopify

Shopify gives businesses a strong foundation for ecommerce, but the platform is only part of the equation. A successful Shopify site still needs the right structure, integrations, product experience, and long-term plan behind it. Why Shopify? Shopify gives businesses a practical way to manage an online store, including product management, inventory tracking, secure checkout, payment …

Is Your Website Accessible to Every User?

It’s easy to focus on how a website looks, but it’s just as important to consider how accessible it is to the people using it. Website accessibility refers to designing and developing websites so people with visual, hearing, motor, or cognitive disabilities can easily access information and interact with your content. Features like clear navigation, …

How HubSpot Connects Websites, Content, Sales, and Customer Data

More businesses are starting to build their websites on HubSpot because they want their website, marketing, sales, and customer data connected in one place. Instead of managing a separate website platform, CRM, marketing tools, and reporting systems, HubSpot allows businesses to manage it all together. That connection makes it easier to track customer activity, update …