When EVERSANA, a leading independent provider of commercial services to the life science industry, was seeking a partner to improve the design and content strategy of their campaign landing pages, they turned to Starkmedia for help and expertise. Their campaign landing pages are housed within Marketo, a marketing automation software that focuses on lead management, …
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As we near the end of the year, keep in mind that the California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020. When California signed the CCPA into law in June 2018, it became the first state in the U.S. to work towards protecting the privacy of American consumers. Even if your …
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Starkmedia is proud to announce the launch of the new website for Kusel Equipment Co. Headquartered in Watertown, Wisconsin, Kusel has been in business for 170 years. Originally started as a tinware business in 1849, Kusel has grown to be an industry leader in stainless steel drainage products and cheese making equipment. Starkmedia was approached …
Just like any other technology, the languages that websites are written in and the platforms that they are built on are constantly evolving. This means that there will come a time when your website needs to be updated due to changes to the language or the platform in order to avoid any potential website security …
When DeltaHawk Engines, an aircraft engine manufacturer based in Racine, Wisconsin, was looking for a creative way to drive potential new customers to their site, they turned to Starkmedia for help and expertise. After assessing DeltaHawk’s needs and goals, our team provided strategy, design, and development on a marketing automation campaign that captured new prospects …
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Every day, people turn to search engines to get their questions answered, whether it’s asking where the nearest restaurant is or how to optimize their search engine results. As a business owner or marketer, the goal is the same: drive traffic to your website and convert site visitors into customers. The Value of a Blog …
Choosing the right content management system (CMS) is key to creating, managing, and optimizing your customers’ digital experience. Kentico and Adobe Experience Manager are two of the best platforms that are on the market today. When it comes to your company, you should choose the platform that has the features that best fit your needs. …
When it comes to your website, not every visitor is coming to your site for the same reason. Some may be return visitors looking for a specific product, and some may be checking out your website and content for the first time. Content personalization is a marketing technique that accounts for these different types of …
Making your website ADA compliant is an important step in creating an inclusive brand and protecting your business. The ADA strives to make all websites accessible to people with disabilities. The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. The ADA …
Starkmedia is proud to announce the launch of the new website for the Collins Family Law Group. Collins Family Law is a family law practice with seven locations in North and South Carolina. Collins Family Law has experience in all areas of family law, including adoption, divorce, child support, and more. Collins Family Law partnered …
