Sharing what we know about

the latest digital trends.

Salesforce Pardot Certifications

We are proud to announce that one of our very own Senior Design Lead – Strategist, Nick Dennis, recently passed his updated certification for Pardot. As a result of Nick’s accomplishments, Starkmedia now holds both ‘Salesforce Certified Pardot Specialist’ and ‘Salesforce Certified Pardot Consultant’ credentials. These pristine certifications are designed for people who already have … Continue reading Salesforce Pardot Certifications

At A Glance: Shopify

Whenit comes to eCommerce, one of the most popular entry-level platforms to use is Shopify. The company reports that it has more than 600,000 merchants and over 1,000,000 buyers using its extensive platform infrastructure and growing every year. It is no secret that Shopify has many attributes that make it a valable eCommerce platform. Shopify … Continue reading At A Glance: Shopify

Importance of FAQs

A crucial facet that many websites often overlook is the Frequently Asked Questions (FAQ) section.The FAQ section is a great place to address common customer questions and concerns or simply to educate potential customers on your business.   An important distinction to make is that the “About” section is where you can share the in-depth story about … Continue reading Importance of FAQs

At A Glance: Marketo

Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing … Continue reading At A Glance: Marketo

Hammerhead Site Launch

Hammerhead has launched their new website, designed and developed by Starkmedia. Hammerhead, a division of Charles Machine Works, is a trenchless equipment manufacturer and serves the underground construction industry. Previously working with our team to update their ecommerce portal, Hammerhead engaged Starkmedia to design and develop a new brand site to communicate their complete product … Continue reading Hammerhead Site Launch

At a Glance: The Salesforce Marketing Cloud

Customer personalization is one of the most effective marketing methods to use, but requires considerable time and effort to manage. Fortunately, Salesforce has the perfect platform to help you create personalized customer engagement. Today, we’d like to go over the Salesforce Marketing Cloud. Why choose the Salesforce Marketing Cloud? The Salesforce Marketing Cloud is a … Continue reading At a Glance: The Salesforce Marketing Cloud

Customer Engagement

The holidays are a vital time to engage your customers and build momentum for your business. “It’s no longer a seasonal business,” said Marshal Cohen, chief industry analyst at consumer research firm NPD Group Inc. “It’s a yearlong investment for the consumer. And retailers need to change. They have to excite shoppers early in the … Continue reading Customer Engagement