Sitecore vs. Kentico

When your site includes Enterprise-level content, it needs to do more than just drive traffic to your website.Instead, it should bridge the gap between your brand and your audience through the use of a powerful platform. Traditional CMS platforms are great for managing content but not all of them offer the functionality you need to …

At A Glance: Kentico

Kentico Technology is an all-in-one CMS, E-Commerce, and Online Marketing platform that allows you to create cutting-edge websites and fully optimize your digital customers’ experiences across multiple channels. Most importantly, Kentico saves you time and resources so you can accomplish more. With more unique functionality than other vendors, Kentico’s .NET Web Content Management (WCM) solution …

East Town Microsite

Officially founded in 1983, the East Town Association has greatly improved the health of the neighborhoods and business communities in Milwaukee. With over 200 businesses involved, the East Town Association has cultivated a vibrant community experience through their unique and engaging events. Starkmedia was able to provide assistance to East Town’s events by helping to …

At A Glance: Shopify

When it comes to eCommerce, one of the most popular entry-level platforms to use is Shopify. The company reports that it has more than 600,000 merchants and over 1,000,000 buyers using its extensive platform infrastructure and growing every year. It is no secret that Shopify has many attributes that make it a valuable eCommerce platform. …

Selling on Amazon

Last week, we introduced Fulfillment by Amazon and discussed some of its beneficial features and how it integrates with Magento. This week, we’d like to go over Selling on Amazon, an Amazon feature that allows you to sell products to consumers through Amazon’s online marketplaces and do your own fulfillment. This service, which is also …

Fulfillment by Amazon

Over the next two weeks, we are going to discuss two different Amazon services that can impact your ecommerce results. This week, we’d like to introduce you to Fulfillment by Amazon (FBA), an Amazon service that allows you to fulfill orders through their online marketplace. We will also look at how integrating FBA with Magento …

At a Glance: SAP Hybris

Managing your ecommerce requires a strong PIM platform. This is especially true if you run a large business that conducts sales through multiple online channels. On top of managing your store and keeping your sales efforts consistently under control, you don’t have time for a platform that requires a lot of extra maintenance. Although there …

Why Your Ecommerce Strategy Needs Affiliate Marketing

Have you ever looked at your brand’s analytics and thought, “We can do better”? You know that your products are some of the best available, but somehow your promotions aren’t reaching your intended audience. If this is the case, then you might be overlooking one of your most powerful marketing tools: affiliate marketing. Through affiliate …

At a Glance: Magento

Do you struggle to manage your brand’s ecommerce effort? In addition to creating an amazing marketing strategy and using a lot of time and energy to promote your brand, you also have to manage content, promotions and products for ecommerce. We know that most brands don’t have the time or resources to do everything needed …