When people search for a business locally, your Google Business Profile is often their first impression. Before they ever visit your website, they’re looking at your reviews, photos, hours, services, and overall reputation directly from Google Search or Maps. Google Business Profile remains one of the most important parts of local SEO and digital marketing. …
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Filtration Concepts, Inc. needed a customer portal that could keep up with how their business actually runs. Their existing proprietary platform was costly and no longer well suited to customer needs like multi-location equipment management, maintenance-based reordering, and account-specific pricing. Starkmedia built a custom portal on Drupal that gave FCI’s customers a cleaner, more capable self-service experience. What We …
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Shopify is strongly considered in most modern eCommerce conversations because it’s used across a wide range of organizations, from growing brands to complex, multi-channel operations. It provides a stable commerce foundation that can integrate cleanly with larger marketing, analytics, and operational systems. At its core, Shopify provides a single system for selling online and in …
Buy Now, Pay Later (BNPL) tools aren’t just a convenience anymore. They’ve become an expected part of the checkout experience. Shoppers use them to split payments into interest-free installments, which makes higher-value purchases more manageable. If your site doesn’t offer BNPL yet, that gap could be costing you. BNPL Use Is Growing Fast Across All …
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Online payment habits have shifted rapidly, and the risks of falling behind are significant. Data from the Baymard Institute shows that 21% of shoppers abandon their carts if their preferred payment method isn’t available. This represents a preventable loss at the most critical stage of the customer journey. What Customers Expect to See at Checkout …
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Brands invest thousands to drive traffic to their websites, but most visitors never make it through checkout. In fact, according to the Baymard Institute, the average cart abandonment rate in 2025 is 70.19%. That number isn’t just a statistic. It’s lost revenue, wasted ad spend, and a clear sign that something in your customer experience …
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A landing page is built to move someone forward. That might mean filling out a form, downloading a resource, or asking for more information. If the page isn’t clear about what happens next, visitors will leave. At Starkmedia, we design landing pages that do more than look polished. They are built to drive action and …
WooCommerce positions itself as “the open-source e-commerce platform for WordPress,” powering over four million online stores. WooCommerce provides an alternative to platforms like Shopify, BigCommerce, and Magento for companies looking for cost efficiency, flexibility, and customization. Why WooCommerce? Scalability & Flexibility: WooCommerce is designed to grow alongside businesses, accommodating everything from small inventories to extensive …
Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase. No matter how active you are online or how much you prioritize your …
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Salsify Inc. says great customer experiences “are channel-specific, evolve with changing buying habits, and rely on complete and accurate product content.” If your company maintains a catalog of complex product offerings, it might be time to consider a product information management (PIM) system like Salsify. Managing product information can be complex, but platforms like Salsify …
