Using a mobile app increases the interaction between business and consumer which allows the business to promote products, services, and even exclusive deals that they cannot get anywhere else. For example, the value can take the form of “rewards points” to use for special discounts on products they are already buying. Build A Stronger Brand …
The demand for functional online features that support daily business activity continues to increase as our usage of the internet for professional purposes expands. Brands see this need and meet it with answers such as responsive websites, extensive content management systems, and lead management platforms. However, brands are becoming more diverse in their solutions. One …
In a post we published back in January, we discussed the benefits of mobile marketing and how to begin planning a mobile marketing strategy. Maybe you’re currently stuck in the planning stage of your own mobile marketing campaign: you’ve identified your audience, but you haven’t settled on how to reach them just yet. Although your options …
Marketing to a target audience becomes technically easier every year – yet companies still struggle to connect with their customers. More people use their phones or other handheld devices to communicate and engage in online activity, whether they’re posting on social media or simply checking their email. Naturally, this means that your prospects are most …
It comes as no surprise that smartphones are playing a prevalent role in the lives of Americans now more than ever before. The number of smartphone users continues to increase, and the ways in which people interact with their smartphones are constantly changing. Therefore, it is very important to stay up to date on the …
By now, good marketers know that email campaigns are an essential part of a successful content strategy. But simply building your list is just the beginning. Now more than ever, brands need to adapt their email strategy to reach mobile consumers. A recent study found that more than 30% of consumers access email exclusively from …
