In a post we published back in January, we discussed the benefits of mobile marketing and how to begin planning a mobile marketing strategy. Maybe you’re currently stuck in the planning stage of your own mobile marketing campaign: you’ve identified your audience, but you haven’t settled on how to reach them just yet. Although your options certainly aren’t limited, choosing what type of campaign to run can still be a hard decision to make. This is why knowing how different campaigns work can help you decide how to approach your target audience. To continue our discussion of mobile marketing, today we’re going to look at how four different mobile marketing campaigns work:
Text Message Marketing
Text message marketing, also known as SMS marketing, allows you to run campaigns through simple text messages. These types of campaigns rely strictly on text to relay their offers directly to recipients’ mobile devices. Although this type of marketing is considered to be rather basic by some, it’s still generally ruled as a very popular type of mobile marketing.
Multimedia messaging campaigns allow you to be a little more creative with your marketing since you can make video and audio a part of your promotions. Like text message marketing, MMS marketing campaigns are sent straight to your prospects’ mobile devices.
If you want to reach an audience in a specific city or region, then location-based marketing is your best choice. As the name implies, location-based marketing campaigns are sent to an audience within a specific geographic area. This type of campaign might cater to a smaller audience but allows you to market to that audience with greater accuracy.
App-based marketing is a great way to reach your target audience through entertainment. These types of campaigns are created as mobile apps that ultimately serve to promote the product or offer you want to put in front of your target audience. These campaigns don’t have to be highly complicated, which make them a great option for showcasing your campaign in a unique way.
Mobile marketing is a great way to reach out to your target audience, especially since it provides so many different vehicles for doing so. If you’re trying to decide which type of campaign to run or would like to learn more about how you can benefit from a mobile marketing campaign, contact us. We’re here to answer your questions and help you create and run an eye-catching campaign.