Category: Analytics

Google Analytics has a new platform that includes many upgrades from the standard Universal Analytics that can greatly improve your understanding of your clients and how they interact with your website. Google Analytics 4 will replace Universal Analytics next year, so it’s important to make sure that you have the new property set up on …

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Have you ever wondered how your website and digital marketing strategies are performing? Reviewing your analytics is an important tool that can provide insights into your customers’ actions and show you how to draw them to your business using this information. Analytics capture and record exactly who your site visitors are by their age, gender, …

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Every time someone reacts to a campaign, visits to your site, or makes a purchase, you have a new piece of information to inform the direction of your goals. Analytics are vital to running ecommerce best practices and can help you improve your sales and customer interactions. Today, we’d like to introduce three ways analytics …

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Customer data is a valuable asset to any business working to increase online sales performance, or strengthen its marketing strategy. However, finding answers based on this data can be difficult if you don’t know where to start looking for them. Today, we’d like to discuss four different data sources you can use to understand your …

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How do you measure success? When it comes to your website, analytics platforms are some of the most powerful tools available, the most popular of these being Google Analytics. Just like your website, Google Analytics is on 24/7, compiling data that can be an incredibly valuable asset in assessing your digital marketing efforts. Make Informed …

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