Helping Avantax Thrive in the Financial Industry

Avantax, a leading financial services provider, needed to revamp its digital presence to better connect with its specialized target audience of financial advisors. We set out to create a web experience on Drupal that was reflective of Avantax’s brand and engaged potential clients with diverse financial needs. Understanding the Challenge Avantax was focused on transitioning …

Redesigning Your Website: Setting the Right Goals

Many companies choose to redesign their websites, often driven by the desire for a fresh, updated look. However, a new visual appearance is only the beginning. A website redesign allows businesses to evaluate their current site, analyze business strategies and goals, and consider industry trends. Here are a few steps you should take while identifying …

Overlooked and Underrated: The Value of Onsite Search

Despite its critical role in digital marketing today, onsite search is often overlooked. Onsite search is a form of search limited to the contents of a site, unlike a search engine like Google which indexes pages from all over the web. Utilizing onsite search enhances user experience (UX), drives conversion rates, deepens understanding of user …

Medalcraft Mint Site Launch

Starkmedia is excited to unveil our new revamp and re-platform of Medalcraft Mint’s website. Medalcraft Mint, a renowned and award-winning producer of die-struck medals, coins, and other commemoratives, just underwent a fresh, new rebrand. At Starkmedia, we partnered with Medalcraft to create a dynamic and up-to-date website perfectly aligned with their rebranding. SEO Focused Medalcraft …

Intranets and Extranets

If you’ve been looking for a platform that will simplify how you communicate with your employees and vendors, developing an intranet and extranet may be the answer for you. Intranets and extranets are key in helping your employees do their jobs efficiently and effectively. Starkmedia has been designing and developing intranets and extranets in a …

Milwaukee Downtown Site Launch

Milwaukee Downtown, BID (Business Improvement District) #21 is an organization established in 1998 to support the interests of the downtown Milwaukee business community. Through BID #21 assessments, Milwaukee Downtown funds specific initiatives aimed at creating a clean, safe and friendly downtown. The district currently manages 150 blocks representing approximately 500 commercial property owners. The Milwaukee …

Telkonet Site Launch

We are excited to announce the launch of Telkonet’s new website on the WordPress platform. Telkonet is a leader in energy management automation solutions through a suite of software and a line of products, including smart thermostats and occupancy sensors, to reduce energy consumption and costs for their customers. Our design and development team created …

Hammerhead Site Launch

Hammerhead has launched their new website, designed and developed by Starkmedia. Hammerhead, a division of Charles Machine Works, is a trenchless equipment manufacturer and serves the underground construction industry. Previously working with our team to update their ecommerce portal, Hammerhead engaged Starkmedia to design and develop a new brand site to communicate their complete product …

Advocates of Ozaukee

Advocates of Ozaukee is a non-profit organization that has dedicated itself to ending domestic and sexual violence and helping victims for over thirty years. To update their web presence, Advocates reached out to Starkmedia to begin development on a new website. When we first met with Executive Director Barb Fischer to discuss the project, we …

A Quick Guide to Audience Segmented Websites

If you’re like most businesses, your website caters to  different target markets. Whether it’s new users, returning customers, employees, or job seekers, each group should feel that you are catering to their specific needs. Rather than having a one-size-fits-all website, segmenting your site by audience type is a great way to maintain consistent branding that …