Cleco Tool Campaigns

Over its 120 year existence, the Cleco brand has become a global leader in manufacturing assembly solutions including DC electric and pneumatic assembly tools, and pneumatic power motors. Starkmedia partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategic, design and development services …

Nicolet College Case Study

Starkmedia recently worked with Nicolet College in Rhinelander, Wisconsin to develop a marketing automation campaign specifically targeting adult learners. Starkmedia recommended using Pardot with the existing Salesforce platform used by the college. Due to an aging population in the college’s geographic area, it seemed imperative to target the 25-30-year-old population to get them re-engaged with …

At A Glance: Marketo

Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing …

Automatic Success: Improve Your Conversion Rates with Email Automation

When most people think of email automation, they usually think of receiving impersonal spam mail with greetings such as “hello, valued customer” or “come back, we’ve missed you!” While there are plenty of impersonal automation tactics out there, email automation can also generate a personal relationship with your customer base. Here are a few sure-fire email …

Segmentation Matters: 4 Ways You Can Segment Your Email List Right Now

48% of marketers are not using email segmentation. That means that one of the most effective tools for driving conversions is woefully underutilized. Personalized email campaigns can be a much more effective way to drive action from users. By narrowing your focus and sending messages to targeted groups, your recipients are more likely to engage with your campaigns because they are more relevant to their needs, interests, and behaviors.

Five Tips to Grow Your Email List

Good marketers know that email marketing is a crucial way to reach their audience, and the more people on their email list, the better. What some marketers fail to realize is that the average email database degrades by about 25% every year, so building a list is a never-ending process. Here are five tips for easily and effectively growing your email list.