Email automation is an important resource for a business looking to build connections with customers, new and old. Using email automation to create targeted emails that send when triggered by a specific, date, or activity is a great way to personalize your marketing and the way you communicate with customers. Today, we would like to …
When your site includes Enterprise-level content, it needs to do more than just drive traffic to your website. Instead, it should bridge the gap between your brand and your audience through the use of a powerful platform. Traditional CMS platforms are great for managing content but not all of them offer the functionality you need …
Over its 120 year existence, the Cleco brand has become a global leader in manufacturing assembly solutions including DC electric and pneumatic assembly tools, and pneumatic power motors. Starkmedia partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategic, design and development services …
Starkmedia recently worked with Nicolet College in Rhinelander, Wisconsin to develop a marketing automation campaign specifically targeting adult learners. Starkmedia recommended using Pardot with the existing Salesforce platform used by the college. Due to an aging population in the college’s geographic area, it seemed imperative to target the 25-30-year-old population to get them re-engaged with …
When it comes to email marketing, two of the biggest players in the industry are Constant Contact and MailChimp. Both are very effective methods of utilizing emails to their full potential by allowing you to send customizable campaigns to your subscribers, however, there are differences that set them apart. Constant Contact is a marketing platform …
Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing …
Many of us are familiar with Constant Contact. It’s one of the most widely used email marketing platforms available. But not everyone is familiar with Constant Contact’s Email PLUS features, which give you the capability to do even more with your email marketing. Let’s take a closer look at these features and how they can …
Read More “At a Glance: Constant Contact’s Email PLUS Features”
One of the most under-used pages on a website is the “thank you” page. Thank you pages have the potential to reengage a visitor if used correctly. But how do you turn a simple appreciation into another action that may lead to additional sales or further visitor engagement? Guide Site Visitors For Additional Conversions There …
When most people think of email automation, they usually think of receiving impersonal spam mail with greetings such as “hello, valued customer” or “come back, we’ve missed you!” While there are plenty of impersonal automation tactics out there, email automation can also generate a personal relationship with your customer base. Here are a few sure-fire email …
Read More “Automatic Success: Improve Your Conversion Rates with Email Automation”
48% of marketers are not using email segmentation. That means that one of the most effective tools for driving conversions is woefully underutilized. Personalized email campaigns can be a much more effective way to drive action from users. By narrowing your focus and sending messages to targeted groups, your recipients are more likely to engage with your campaigns because they are more relevant to their needs, interests, and behaviors.
