Automatic Success: Improve Your Conversion Rates with Email Automation

When most people think of email automation, they usually think of receiving impersonal spam mail with greetings such as “hello, valued customer” or “come back, we’ve missed you!” While there are plenty of impersonal automation tactics out there, email automation can also generate a personal relationship with your customer base. Here are a few sure-fire email …

Segmentation Matters: 4 Ways You Can Segment Your Email List Right Now

48% of marketers are not using email segmentation. That means that one of the most effective tools for driving conversions is woefully underutilized. Personalized email campaigns can be a much more effective way to drive action from users. By narrowing your focus and sending messages to targeted groups, your recipients are more likely to engage with your campaigns because they are more relevant to their needs, interests, and behaviors.

Five Tips to Grow Your Email List

Good marketers know that email marketing is a crucial way to reach their audience, and the more people on their email list, the better. What some marketers fail to realize is that the average email database degrades by about 25% every year, so building a list is a never-ending process. Here are five tips for easily and effectively growing your email list.