At a Glance: Foursixty

In recent years, social media and ecommerce have become linked in ways that have redefined how brands market to customers. The spreading trend of creating stores in Instagram, Pinterest, and other social sharing sites has made shopping easier for consumers and marketing more diverse for brands. Despite the simplicity social shopping brings to the buying process, …

Social Shopping on Instagram

In recent months, Brandwatch published a list of thirty-seven statistics for Instagram that revealed some vital facts for companies who want to engage social shoppers on this platform. This year, Instagram reached 400 million users globally. Instagram thrives on shared images, making a social shopper’s experience more visual than other social platforms do. This also …

Get the Most Out of Your Social Ad Strategy

Many marketers have resisted using social media advertising because there are free tools and strategies that have traditionally helped grow a social media presence organically. However as social platforms have evolved, cultivating an audience and getting conversions without spending money has become harder and harder (think: Facebook’s new algorithm). Whether social advertising is worth it …

Improve Your Reach with Social Integration

By now, you’ve seen plenty of evidence that social media is a valuable tool for increasing awareness, driving site traffic, and even increasing conversions. However, many brands miss out on a huge part of the value of social by failing to properly integrate it into their websites. Here are our top 4 tips for integrating social media into your website: