Making sure your website is accessible for all and ADA compliant is a big concern in today’s digital world. Today, we would like to discuss why it’s important for your website to be ADA compliant.
The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. The ADA requires organizations to provide “reasonable accommodations” to individuals with disabilities.
Title III of the ADA requires that every owner, lessor, or operator of a “place of public accommodation” provide equal access to users who meet ADA standards for disability. Now that the internet is so widely used, ADA compliance also applies to websites and mobile apps.
While the ADA currently does not explicitly address online compliance, it is important for your website to be accessible to all, which is beneficial not only to users with disabilities but also for your business.
By making sure your website is ADA Compliant, you can increase your target audience by ensuring that potential customers with disabilities can easily access and navigate your website. If your website is not ADA compliant, you may lose out on customers to your competitors with websites that are compliant.
In addition to a wider reach, ADA compliance also helps improve your SEO efforts. If your website meets the Web Content Accessibility Guidelines, it will likely appeal to users, search engines, and screen readers alike, which will ultimately boost your SEO rankings. Because of this, you should ensure your website considers elements such as:
- Proper meta tags that describe each page
- Alternative image text
- Text transcripts for video or multimedia content
- Designing with high contrast and color in mind for the visually impaired
- Size, scaling, and legibility of fonts used
- Developing forms that are well-labeled and easily accessible for screen readers
Creating a website that is in accordance with the ADA benefits all users by making it easier for everyone to find what they are looking for on your web pages. Ensuring that your website is ADA compliant also helps you avoid penalties and boosts your reputation.
If you are wondering if your website is ADA compliant, contact Starkmedia today. We’re happy to help you make any necessary changes needed to make sure your website is ADA compliant.