At A Glance: Kentico

Kentico Technology is an all-in-one CMS, E-Commerce, and Online Marketing platform that allows you to create cutting-edge websites and fully optimize your digital customers’ experiences across multiple channels. Most importantly, Kentico saves you time and resources so you can accomplish more. With more unique functionality than other vendors, Kentico’s .NET Web Content Management (WCM) solution …

Cleco Tool Campaigns

Over its 120 year existence, the Cleco brand has become a global leader in manufacturing assembly solutions including DC electric and pneumatic assembly tools, and pneumatic power motors. Starkmedia partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategic, design and development services …

Nicolet College Case Study

Starkmedia recently worked with Nicolet College in Rhinelander, Wisconsin to develop a marketing automation campaign specifically targeting adult learners. Starkmedia recommended using Pardot with the existing Salesforce platform used by the college. Due to an aging population in the college’s geographic area, it seemed imperative to target the 25-30-year-old population to get them re-engaged with …

At A Glance: Marketo

Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing …

At a Glance: Marketo

Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing processes that would otherwise take time away from more urgent projects. Marketo is one of the best marketing automation …

At a Glance: Pardot

When you engage in B2B marketing promotions or campaigns, what are you trying to accomplish? Ideally, you’d convert your leads to clients quickly and efficiently – yet this often isn’t how lead engagement goes. As a B2B marketer, you have to deal with problems that are unfortunately far too common. You either let too much …

Marketing Automation: Why you Need it in 2016

We live in an automated world. Stores have self-checkout machines, hailing a cab has been replaced with the tap of a smartphone, and self-driving cars are now in our foreseeable future. So why not automate your marketing strategy? Marketing automation “helps organizations manage marketing efforts across multiple digital channels, automate manual processes, and track results”. This …

Automated Lead Nurturing

Let’s face it, customers are perpetually changing and as marketers we must adapt to stay relevant. Customers have a wealth of information and resources at their fingertips and many of them prefer to do their own research. According to a recent study, “73% of all B2B leads are not sales-ready,” which means marketers need to  …