Google Performance Max (PMax) is a Google Ads campaign type that uses AI to help advertisers reach customers across Google’s different channels. This includes Search, YouTube, Display, Discover, Gmail, and Maps. Instead of setting up separate campaigns for each channel, PMax brings them together in one campaign. Image Credits: Google How It Works With Performance …
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A trade show can generate a lot of leads in a short amount of time. Getting back to all of them consistently is where teams sometimes fall short, especially when each contact needs relevant follow-up. Building a System Around the Lead Starkmedia helped DeltaHawk Engines put that follow-up on autopilot using Salesforce Account Engagement. New leads enter …
Starkmedia is proud to announce a partnership with Malibu Boats Inc (MBI) (NASDAQ: MBUU). Our team is providing digital solutions across the MBI portfolio of brands. Partnership Overview We are excited to help MBI continue to define “dream days on the water” through a modernized, high-performance digital presence.
YouTube remains one of the best ways to reach people through video. It combines the scale of TV with the targeting of digital, making it a strong fit for both brand and performance campaigns. Ad Formats Each format plays a different role: Why It Works YouTube makes it possible to reach people who are actively …
HassleLess Mattress has always promoted a different kind of shopping experience: simple and hassle-free. To keep that message in front of people, they work with Starkmedia on video content that keeps current promotions visible, highlights the in-store experience, and reinforces why customers choose HassleLess. Starkmedia moves fast, from shoot to final cut, so spots are …
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Strong content doesn’t guarantee results. If your list isn’t segmented, even the best emails get ignored. HubSpot reports that segmented campaigns see 30% more opens and 50% more clicks. But many organizations still treat their lists as one audience, and their performance suffers. Four Ways to Fix It Use behavior to guide your segments Demographics don’t tell you …
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Your new site is live. It looks better. But traffic is flat, and lead generation hasn’t picked up. That’s common, and it usually comes down to what happens after launch. The Post-Launch Stall This is where momentum starts to slip. Not because the site is broken, but because no one is actively guiding it. Content …
Most marketers don’t realize how much revenue is lost to site speed until traffic dips or leads stall. Your site might look fine. But if it takes too long to load, it’s quietly getting punished in Google results, turning off visitors, and costing you qualified leads. Page speed is now a ranking factor, an experience …
Many, if not most, of your visitors aren’t seeing your website on a desktop. They’re pulling it up on a phone, and that shift has exposed a major weakness in many homepages. What looks clean on a monitor can easily become cluttered, buried, or unclear on a smaller screen. And that confusion comes at a …
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More than half of email opens happen on mobile, but many brands still treat mobile optimization as a checkbox. That leads to campaigns that load slowly, break visually, or drive traffic to landing pages that aren’t usable on a phone. If your emails aren’t delivering a seamless mobile experience from open to conversion, you’re losing …
Continue reading “If Your Emails Don’t Work on Mobile, They Don’t Work.”
