When it comes to boosting customer engagement, there are a number of directions a business can take. Referral marketing has proven to be an increasingly effective way to drive sales and conversions. Referral marketing, also known as word-of-mouth marketing, is when one of your existing customers tells their friends or others about your business. Referral …
When your site includes Enterprise-level content, it needs to do more than just drive traffic to your website.Instead, it should bridge the gap between your brand and your audience through the use of a powerful platform. Traditional CMS platforms are great for managing content but not all of them offer the functionality you need to …
Growing organic traffic on your website is essential to accomplishing your business goals. After all, the more people that are drawn to your content, the more potential customers or clients you have to work with. The importance of driving traffic to your site is that you receive opportunities for growth by implementing a few strategic elements. …
Affiliate Publishing is a type of marketing that allows you to benefit from professional networks and relationships with advertisers. As an affiliate publisher, you essentially play the intermediary role between the advertiser and the customer by utilizing your skillsets, network, or audience to complete a sale – or fulfill an advertising offer. Advantages of affiliate marketing include: Earn …
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Kentico Technology is an all-in-one CMS, E-Commerce, and Online Marketing platform that allows you to create cutting-edge websites and fully optimize your digital customers’ experiences across multiple channels. Most importantly, Kentico saves you time and resources so you can accomplish more. With more unique functionality than other vendors, Kentico’s .NET Web Content Management (WCM) solution …
Google Analytics will help you understand your customers’ journey and interactions with your website. Regardless of your site goals are to increase profits or expand your reach, Google Analytics can help. The benefits of utilizing Google Analytics can be represented in these 5 main categories based on your industry’s ability to make calculated, informed decisions. …
When it comes to email marketing, two of the biggest players in the industry are Constant Contact and MailChimp. Both are very effective methods of utilizing emails to their full potential by allowing you to send customizable campaigns to your subscribers, however, there are differences that set them apart. Constant Contact is a marketing platform …
When it comes to eCommerce, one of the most popular entry-level platforms to use is Shopify. The company reports that it has more than 600,000 merchants and over 1,000,000 buyers using its extensive platform infrastructure and growing every year. It is no secret that Shopify has many attributes that make it a valuable eCommerce platform. …
Video has been a staple of marketing for years, and its usability is only going to increase. Smart Insights predicts that by the year 2020, 80% of online consumer traffic will be driven by video. In addition to being an ingrained part of our online experiences and activity, the video offers incredible potential to brands …
The holidays are a vital time to engage your customers and build momentum for your business. “It’s no longer a seasonal business,” said Marshal Cohen, chief industry analyst at consumer research firm NPD Group Inc. “It’s a yearlong investment for the consumer. And retailers need to change. They have to excite shoppers early in the …
