Is Geofencing Right for Your Business?

Digital marketing gives marketers a wide variety of options for getting messages and promotions in front of customers. Geofencing is a great way to help your brand gain visibility. Geofencing allows digital marketers to target mobile devices based on a specific location that could include your competitors. Geofencing works by establishing a radius around a …

Business Messages via Google Maps and Search

Google recently announced that they have updated and expanded Business Messages to support all business types and offer them the ability to integrate Business Messages directly with their customer service platform. Google’s Business Messages, via Google My Business, are a great way to connect with your customers and get your promotions and business information straight …

Targeted Online Campaigns in a Year of Cancelled Trade Shows

The COVID-19 crisis has changed the way many industries operate. With trade shows being cancelled or moved online, marketing teams are scrambling to meet their goals. At Starkmedia, we remain dedicated to our clients and their continued success. One way we help our clients remain on track with their goals is by helping them run …

Kentico vs. Adobe Experience Manager

Choosing the right content management system (CMS) is key to creating, managing, and optimizing your customers’ digital experience. Kentico and Adobe Experience Manager are two of the best platforms that are on the market today. When it comes to your company, you should choose the platform that has the features that best fit your needs.  …