YouTube Advertising reaches potential customers and has them take action when they watch or search for videos on YouTube. It is great for every type of business since it can work with any budget and offers a variety of formats. The three formats of ads that are available are Awareness, Consideration, and Action. Awareness are …
Digital marketing gives marketers a wide variety of options for getting messages and promotions in front of customers. Geofencing is a great way to help your brand gain visibility. Geofencing allows digital marketers to target mobile devices based on a specific location that could include your competitors. Geofencing works by establishing a radius around a …
Google recently announced that they have updated and expanded Business Messages to support all business types and offer them the ability to integrate Business Messages directly with their customer service platform. Google’s Business Messages, via Google My Business, are a great way to connect with your customers and get your promotions and business information straight …
The COVID-19 crisis has changed the way many industries operate. With trade shows being cancelled or moved online, marketing teams are scrambling to meet their goals. At Starkmedia, we remain dedicated to our clients and their continued success. One way we help our clients remain on track with their goals is by helping them run …
Read More “Targeted Online Campaigns in a Year of Cancelled Trade Shows”
When it comes to marketing, there are a variety of routes that your business can take to get your messages and promotions seen by your customers. It might be time for you to explore text message marketing and the opportunities it can provide for your business. With text message marketing, also known as SMS marketing, …
Now more than ever, it is important to communicate with your customers about the current state of your brand. That’s why it is essential that your business has a Google My Business (GMB) profile and that it is up to date with the latest information. If you don’t already have a GMB profile, now is …
Read More “The Importance of Google My Business During COVID-19”
Every day, people turn to search engines to get their questions answered, whether it’s asking where the nearest restaurant is or how to optimize their search engine results. As a business owner or marketer, the goal is the same: drive traffic to your website and convert site visitors into customers. The Value of a Blog …
Choosing the right content management system (CMS) is key to creating, managing, and optimizing your customers’ digital experience. Kentico and Adobe Experience Manager are two of the best platforms that are on the market today. When it comes to your company, you should choose the platform that has the features that best fit your needs. …
When it comes to your website, not every visitor is coming to your site for the same reason. Some may be return visitors looking for a specific product, and some may be checking out your website and content for the first time. Content personalization is a marketing technique that accounts for these different types of …
Looking for a way to get your business discovered by potential customers? Google Street View is a great tool that can help your brand gain visibility. By publishing a 360 virtual tour of your business to your Business Profile on Google, you can increase your business’s reputation and inspire trust from your customers. According to …
