Most marketers don’t realize how much revenue is lost to site speed until traffic dips or leads stall. Your site might look fine. But if it takes too long to load, it’s quietly getting punished in Google results, turning off visitors, and costing you qualified leads. Page speed is now a ranking factor, an experience …
Many, if not most, of your visitors aren’t seeing your website on a desktop. They’re pulling it up on a phone, and that shift has exposed a major weakness in many homepages. What looks clean on a monitor can easily become cluttered, buried, or unclear on a smaller screen. And that confusion comes at a …
More than half of email opens happen on mobile, but many brands still treat mobile optimization as a checkbox. That leads to campaigns that load slowly, break visually, or drive traffic to landing pages that aren’t usable on a phone. If your emails aren’t delivering a seamless mobile experience from open to conversion, you’re losing …
Read More “If Your Emails Don’t Work on Mobile, They Don’t Work.”
Today’s marketers can influence consumer behavior through many channels. Direct, Social, Paid Search, Email, Display, and Organic Search are just a part of the framework that makes up available consumer touch points. This brings tech-savvy marketers closer to the customer than ever before. But there is a problem. Many of us have been led to …
Read More “Why Your Marketing Channels Should Work Together (And How to Make It Happen)”
A landing page is not just another page on your website. It is a targeted space designed to drive action. Whether your goal is lead generation, event sign-ups, or product sales, a well-structured landing page can have a significant impact. Effective landing pages make it simple for visitors to take the next step. By eliminating …
Starkmedia partnered with Mercury Marine to establish brand standards and improve email content delivery across its Mercury Marine, Mercury Racing, and Quicksilver brands. This collaboration focused on defining how content should be presented and delivered, ensuring consistency and professionalism in every customer interaction. A Playbook for Long-Term Success We developed a comprehensive style guide to …
Winning consumer attention during these busy periods can be challenging. Whether it’s holiday shopping, back-to-school, or summer sales, businesses must strategically capture their audience at the right moment. That’s where an expertly crafted PPC campaign comes into play. At Starkmedia, we create precise, data-driven PPC strategies that help brands cut through the noise when it …
Read More “Getting the Most from Your PPC Campaigns During Peak Seasons”
SEO audits assess how well your site is optimized for search engines by identifying issues that could impact visibility and ranking. They’re essential for keeping your website in top shape and ensuring its success in search. The Elements of an SEO Audit Technical Analysis Technical analysis is one of the most important aspects of an …
Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase. No matter how active you are online or how much you prioritize your …
Read More “Is Your Google My Business Profile Helping or Hurting Your Visibility?”
Want to access all your website’s most important metrics in one place? Are you curious about how your data can tell a more compelling story? Want to make data-driven decisions with confidence? With a customized analytics dashboard, you can effortlessly view all your most important metrics and KPIs anytime. Whether you’re interested in a daily, …
