Sitecore vs. Kentico

When your site includes Enterprise-level content, it needs to do more than just drive traffic to your website.Instead, it should bridge the gap between your brand and your audience through the use of a powerful platform. Traditional CMS platforms are great for managing content but not all of them offer the functionality you need to …

Tips On How To Grow Traffic As An Affiliate Publisher

Affiliate Publishing is a type of marketing that allows you to benefit from professional networks and relationships with advertisers. As an affiliate publisher, you essentially play the intermediary role between the advertiser and the customer by utilizing your skillsets, network, or audience to complete a sale – or fulfill an advertising offer. Advantages of affiliate marketing include: Earn …

At A Glance: Kentico

Kentico Technology is an all-in-one CMS, E-Commerce, and Online Marketing platform that allows you to create cutting-edge websites and fully optimize your digital customers’ experiences across multiple channels. Most importantly, Kentico saves you time and resources so you can accomplish more. With more unique functionality than other vendors, Kentico’s .NET Web Content Management (WCM) solution …

At A Glance: Shopify

When it comes to eCommerce, one of the most popular entry-level platforms to use is Shopify. The company reports that it has more than 600,000 merchants and over 1,000,000 buyers using its extensive platform infrastructure and growing every year. It is no secret that Shopify has many attributes that make it a valuable eCommerce platform. …

Customer Engagement

The holidays are a vital time to engage your customers and build momentum for your business. “It’s no longer a seasonal business,” said Marshal Cohen, chief industry analyst at consumer research firm NPD Group Inc. “It’s a yearlong investment for the consumer. And retailers need to change. They have to excite shoppers early in the …

Should Remarketing Be Part of Your Online Strategy?

Unsuccessful conversion opportunities continue to plague many companies, partly because they don’t know how to combat them. After all, it’s easy to argue that there’s no way to regain a website visitor once they’ve lost interest. However, you can still reach visitors who failed to complete an action on your website. How? Through remarketing. What …