Marketing Automation Spotlight: DeltaHawk Engines

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Developing a high-performing digital marketing strategy is a challenge. Starkmedia added marketing automation to DeltaHawk Engines’ digital strategy, simplifying the repetitive parts and ensuring new leads are nurtured in the background. With platforms like Salesforce Account Engagement (formerly Pardot), Starkmedia has automated recurring marketing tasks, freeing up valuable time for DeltaHawk’s sales and marketing teams. …

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How to Recover Organic Traffic After Google’s March 2024 Update

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Struggling with lowered site traffic after Google’s March 2024 update? You’re not alone—millions of site owners just like you are experiencing significant drops. Fortunately, we can help! What is Organic Traffic? Organic traffic refers to visitors who find your website through unpaid search results. Not to be confused with direct traffic, organic traffic is often …

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Overlooked and Underrated: The Value of Onsite Search

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Despite its critical role in digital marketing today, onsite search is often overlooked. Onsite search is a form of search limited to the contents of a site, unlike a search engine like Google which indexes pages from all over the web. Utilizing onsite search enhances user experience (UX), drives conversion rates, deepens understanding of user …

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How Understanding Your Customers Drives Results

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Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your …

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At a Glance: Dealfront’s Leadfeeder

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Dealfront’s Leadfeeder is a B2B intent data platform that shows site owners the companies visiting their websites with valuable insights on their browsing activity. Every day potential clients visit your website, and for one reason or another, they don’t always make it onto your lead list. Leadfeeder helps identify who’s already visiting your website, turning …

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At a Glance: Hulu Ad Manager

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Hulu is the most popular ad-supported TV streaming service in the US, with 112 million monthly viewers. With streaming’s increasing popularity and declining cable demand, incorporating streaming ads into your marketing strategy is crucial. Hulu Ad Manager offers flexible budgets and effective audience targeting options, making it a great choice for expanding your business’s reach. …

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DeltaHawk Engines EAA AirVenture 2023 Campaign

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It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and …

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Enhancing Your On-Site Search Experience

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Creating a website filled with rich content that is relevant to your visitors and customers is only the beginning. Helping visitors find information quickly and avoiding frustration is vital for a positive user experience and often overlooked. Having well-organized, customized on-site search results attract and retain your audience for your products or services. Starkmedia has …

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A Guide to Waze Advertising

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Looking to boost your business’s visibility and drive customers to your front door? Waze advertising might be the perfect solution. With its unique in-car audience and powerful targeting capabilities, Waze offers a range of advertising options to help you achieve your business objectives. Let’s explore how Waze advertising can benefit your brand. Drive Customers to …

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