When it comes to marketing, there are a variety of routes that your business can take to get your messages and promotions seen by your customers. It might be time for you to explore text message marketing and the opportunities it can provide for your business. With text message marketing, also known as SMS marketing, …
Now more than ever, it is important to communicate with your customers about the current state of your brand. That’s why it is essential that your business has a Google My Business (GMB) profile and that it is up to date with the latest information. If you don’t already have a GMB profile, now is …
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Every day, people turn to search engines to get their questions answered, whether it’s asking where the nearest restaurant is or how to optimize their search engine results. As a business owner or marketer, the goal is the same: drive traffic to your website and convert site visitors into customers. The Value of a Blog …
Choosing the right content management system (CMS) is key to creating, managing, and optimizing your customers’ digital experience. Kentico and Adobe Experience Manager are two of the best platforms that are on the market today. When it comes to your company, you should choose the platform that has the features that best fit your needs. …
When it comes to your website, not every visitor is coming to your site for the same reason. Some may be return visitors looking for a specific product, and some may be checking out your website and content for the first time. Content personalization is a marketing technique that accounts for these different types of …
Looking for a way to get your business discovered by potential customers? Google Street View is a great tool that can help your brand gain visibility. By publishing a 360 virtual tour of your business to your Business Profile on Google, you can increase your business’s reputation and inspire trust from your customers. According to …
Affiliate marketing is an effective marketing technique that connects merchants and affiliates in a partnership that can increase web traffic and brand recognition, and drive sales. At the core of affiliate marketing is businesses (merchants) that give influencers (affiliates) incentives to tap into the affiliate’s networks and market the business’s products or services. How does …
Blogging is an underlooked form of marketing that is both inexpensive and extremely effective if utilized properly. Having a blog on your company’s website, and posting to it regularly, can bring your website more visibility online. Here are four reasons why you should consider adding a blog to your website: 1. Blogging Can Improve Your …
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When it comes to boosting customer engagement, there are a number of directions a business can take. Referral marketing has proven to be an increasingly effective way to drive sales and conversions. Referral marketing, also known as word-of-mouth marketing, is when one of your existing customers tells their friends or others about your business. Referral …
When your site includes Enterprise-level content, it needs to do more than just drive traffic to your website. Instead, it should bridge the gap between your brand and your audience through the use of a powerful platform. Traditional CMS platforms are great for managing content but not all of them offer the functionality you need …
