Collecting Customer Data Today

Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips.

Website Tracking Tools

One of the most useful tools for collecting data about your customers is your website itself. After visiting your site only once, customers leave behind valuable data. This information includes how they found your website, how long they stayed, and which pages they spent the most time on. At Starkmedia, we are experts in interpreting this data and optimizing your website’s performance using tools like Google Analytics.
If you’d like to learn more about who’s browsing your website, tools like Dealfront’s Leadfeeder convert anonymous traffic into viable leads. Leadfeeder is a B2B platform businesses use to gain specific insights into companies visiting their sites, and Starkmedia can help integrate this technology into your marketing strategy. Learn more about Leadfeeder here.


One of the best ways to learn about your customers is by asking them directly using a survey. Although very effective, the obvious downside of surveys is how easily customers and clients can ignore them. Since we’re asking for a customer’s time when we ask them to fill out a survey, success may vary.

However, when surveys are timed correctly and strategically written, they ask customers for the exact information you’re looking for. We can create surveys triggered by visiting specific web pages or spending a certain amount of time on your site. Starkmedia can build effective surveys for you and integrate them with the tools you use like Salesforce or Mailchimp.

Automated Campaigns

Automated campaigns are another important method of collecting crucial customer data. Using tools like HubSpot and Salesforce Marketing Cloud you can send out campaigns to educate customers on your services or offer special promotions. Once campaigns have gone out, you can use responses to learn more about what’s working and what could be improved.

Once you send out campaigns, you can use responses to learn what works and how to enhance performance.

Automated campaigns are one of the most efficient customer data collection methods as they keep you in front of your customers and help to create a “customer journey”. Everyone values personalized contact, and Starkmedia can set up specific and tailor-made email communications to send automatically to pre-existing customers based on their behavior, previous purchases, and personal preferences.

Transactional Data

When customers make purchases, your website automatically collects transactional data. Pre- and post-transactional data are both of great value, as they shed light onto behaviors that lead to purchases. This data can also be used to deliver additional emails or display dynamic on-site content based on products or pages a customer has viewed. Transactional data like order history can also help set up timed offers and show recommended products based on past purchases.

Transactional data also includes keywords customers used to find an item, other products they looked at, whether or not they read reviews, and even coupons used. Taking advantage of your storefront’s already-existing transactional data is useful for learning more about your customers and their purchase decisions.

Starkmedia’s experts can help your business collect and effectively use customer data. Contact us to learn more and set up a meeting today!