Customer Engagement

The holidays are a vital time to engage your customers and build momentum for your business. “It’s no longer a seasonal business,” said Marshal Cohen, chief industry analyst at consumer research firm NPD Group Inc. “It’s a yearlong investment for the consumer. And retailers need to change. They have to excite shoppers early in the …

Should Remarketing Be Part of Your Online Strategy?

Unsuccessful conversion opportunities continue to plague many companies, partly because they don’t know how to combat them. After all, it’s easy to argue that there’s no way to regain a website visitor once they’ve lost interest. However, you can still reach visitors who failed to complete an action on your website. How? Through remarketing. What …

At a Glance: ForeSee

Customer experience data is invaluable for measuring your business’s online performance. Any good business seeks to understand its customers in order to improve its online presence, sales, and customer relations – but gathering the right information can be a challenge. Today, we’d like to introduce you to ForeSee, one of the most effective customer experience …

Customer-Generated Content

Have you ever followed a brand only to find that they hardly post? When companies don’t provide content consistently, they miss grand opportunities for social engagement and run the risk of losing customers. Providing consistent content that is fresh and interesting isn’t the easiest thing to do, yet it has to be done. But how …