Targeted Online Campaigns in a Year of Cancelled Trade Shows

The COVID-19 crisis has changed the way many industries operate. With trade shows being cancelled or moved online, marketing teams are scrambling to meet their goals. At Starkmedia, we remain dedicated to our clients and their continued success. One way we help our clients remain on track with their goals is by helping them run targeted online campaigns, whether it’s targeted paid search or the creation of a specialized content site. 

Putzmeister America Presents

Starkmedia is helping Putzmeister America, a global leader in concrete and material placing equipment, create an online presence to focus their messaging and target a trade show audience. Specialized content sites are a cost-effective way to share specific product offerings or announcements to a narrow audience and capture the leads and engagement needed to thrive.

Putzmeister America Presents was developed on the Drupal CMS. With the “Trade Show” site, Putzmeister has the ability to communicate product line updates and company news and events. Putzmeister’s new online presence contains relevant content that speaks directly to the audience they would originally have targeted through trade shows. Our team developed it specifically to share concise information about product lines that can serve as a destination for campaign traffic. Another feature of the new site is a contact form for lead capture. Thanks to their new online experience, Putzmeister can generate new leads online, instead of losing out on business because of cancelled trade shows. 

For companies like Putzmeister, it’s important to let your current and potential customers know that you’re still open for business. During this current environment, specialized content sites are a great way to reach your target audience and directly serve them the information they’re looking for. If you’re interested in how Starkmedia can help your business succeed, contact us today.