The Importance of Google My Business During COVID-19

Now more than ever, it is important to communicate with your customers about the current state of your brand. That’s why it is essential that your business has a Google My Business (GMB) profile and that it is up to date with the latest information.  

If you don’t already have a GMB profile, now is the time to set one up. To add your business information to Google Maps, Search, and other Google properties, create a GMB listing or claim your business if a listing already exists. GMB is a free tool that makes it easy to create and update your Business Profile for both Google Search and Maps.

With COVID-19 impacting everyday life and the way business is conducted, customers are taking to Google to find out the latest on what is happening with their favorite local businesses. With GMB, you can update your Google Business profile at any time to reflect your current hours of operation or any temporary closures. You can make changes to how your business is currently operating, such as takeout or delivery only, call for details, and how you are handling safety and hygiene. Once these changes are made, they will automatically update across Search and Maps. 

With changes to the current situation being made everyday, it’s important that you are on top of updating your business information so that your customers always know what to expect from you. In order to be successful, you have to encourage communication and engagement with your customers. It’s critical that they know whether you are still open and how your business is prioritizing their safety and well being. GMB is an invaluable tool that will keep you in constant contact with your customers.

If you need help setting up or updating your Google My Business profile, contact Starkmedia today. We can help you increase your customer engagement and help your business succeed even in tough times.