4 Reasons Why Your Website Needs a Blog

If you’re a company on a budget, blogging generally falls into the “Is it necessary? Then not right now” category. You’re probably thinking about the time, money and upkeep that would come with a blog, and writing it off as an unnecessary burden. However, if done correctly, blogging can enhance customer and industry perception, increase …

Why You Should Offer An Affiliate Marketing Program

Affiliate Marketing is a widely used marketing strategy that gives incentive for influencers to tap into their own networks to market your products or services and drive your sales. At its core, Affiliate Marketing is about the relationship between 3 parties: the advertiser (your business), the publisher (affiliate), and the consumer.

Understanding the Customer Journey

Many of us have been led to believe that the channels we use to target our audience work separately from each other-in silos. In reality, the customer journey is far more complex than that.

4 Things to Do to Stay Ahead of the Curve

Having a good website is crucial to the success of any business’s digital marketing efforts. But a successful digital footprint doesn’t stop there. Our clients are looking for ways to interact and engage with their audience more than ever before. Finding ways to improve consumer touch points has never been more important, so we’ve outlined four key practices that will help you stay relevant.

Audience Engagement and Omni-Channel Marketing

If you’re a marketer with an ear to the ground, chances are you have heard rumblings about the buzzword of the year: omni-channel. In today’s marketplace, there is no denying the importance of having a brand presence across multiple channels (multi-channel). After all, consumers are accessing information in more ways than ever before, and keeping …