When it comes to boosting customer engagement, there are a number of directions a business can take. Referral marketing has proven to be an increasingly effective way to drive sales and conversions.
Referral marketing, also known as word-of-mouth marketing, is when one of your existing customers tells their friends or others about your business. Referral marketing is one of the most powerful ways to spread the word about your business because people trust their friends and family, social media influencers, and celebrities when they tell them about great products and services.
While referral marketing most often occurs organically, there are several ways a business can take advantage and run a successful referral marketing campaign to increase their brand’s visibility and number of customers.
Today, we are going to focus on how you can grow your business’ referrals and increase customer interaction with your brand.
The most important aspect of referral marketing is, of course, asking your customers for referrals. There are a few different ways to ask for referrals. For example, you can:
- Ask for a referral post-purchase as a pop-up window that appears after a customer checks out.
- Have the referral appear in the header or footer of your website in the form of a call-to-action button.
- Create an automated email campaign, such as a refer-a-friend email.
The most effective way to guarantee a referral is by implementing a referral program and offering an incentive to your customers. Depending on your business type and budget for the campaign, an incentive can be a discount coupon, credits that can be used as payment for future purchases, or even free product(s) in exchange for a certain number of referrals being converted into customers.
Before you jump into referral marketing, you need to remember that people are more likely to refer a company if they have enjoyed both the product and the shopping experience itself. This means that providing exceptional customer service is the basis of referral marketing alongside a great product that’s shareable. By creating a wow factor with unique packaging and unboxing experience, your customers will feel compelled to share their experience with your brand.
If you’re looking to implement a referral marketing strategy, contact us today. We’d be happy to help you grow your referrals.