If you’ve set up your free Business Profile on Google and are making posts on Google My Business (GMB), then you’re making great steps towards improving the search results for your local business. Today, we’d like to discuss Insights on GMB and how reviewing Insights can help you better understand your customers and how you can attract them to your storefront.
The Insights panel, which is found on your GMB dashboard, gives you an inside look at how people find your business listing on the web. Because many customers find businesses on Google Search and Maps, Insights focuses on how customers use Search and Maps to find your listing, and how they are interacting with your Business Profile.
With Insights, you can learn more about your customers’ actions, and how you can set yourself apart. You can see how customers found your business and where they are coming from. Insights allow you to review clicks, calls, Business Profile views, and more. You can even find out which of the photos posted to your Business Profile are getting the most attention, and how your business compares to your competitors.
By reviewing your GMB engagement, you can discover how to better target your customers and bring in new ones.
If you are looking to increase customer engagement with your business, contact us today and we can help you take advantage of Insights and optimize your Google Business Profile.