At a Glance: YouTube Advertising

YouTube Advertising reaches potential customers and has them take action when they watch or search for videos on YouTube. It is great for every type of business since it can work with any budget and offers a variety of formats. The three formats of ads that are available are Awareness, Consideration, and Action.

Awareness are ads that will capture the attention of viewers. With this type of ad, the viewer will see ads that run before, during, and/or after a video plays. These ads may be skippable or non skippable ads, as well as ads that stay below the video that is being viewed. 

Consideration ads are similar to Awareness ads in that they run before, during or after videos on YouTube, in addition they also run on partner sites and apps. These ads are cost-per-view (CPV), so if a viewer does not view or engage with your ad, then you don’t have to pay.

Action ads encourage the viewers to buy your products or visit your store from a customizable headline on the ad. Action ads also have a discovery ad where you don’t need a video, you are able to use images to reach viewers that scroll through YouTube. 

More Than 2 Billion Users Sign in to YouTube Every Month and More Than 1 Billion Hours of Video Are Watched Every Day.

At Starkmedia, we are able to help you get started on this journey using YouTube Advertising. We will help you find the right viewers who matter most to your business on YouTube based on age, location, interests and more. Starkmedia can also help you measure your results so you can see how your campaign is performing. You will be able to see what’s working and what needs to be improved to reach the right customers.

If you’re looking to start using YouTube Advertising to reach more customers, contact us today. We’re happy to help answer any questions you may have and help get you set up using YouTube Advertising.