At A Glance: Marketo

Posted on March 8, 2018

Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms are some of the best tools available to businesses that want to do more to expand their marketing strategies. These platforms are extremely useful for running campaigns, nurturing leads, and conducting other marketing processes that would otherwise take time away from more urgent projects.

Marketo provides the ability to easily nurture leads wherever they are in the lifecycle by creating automated rules. Marketo’s Email Marketing can transform your email strategy from manual emails to automated, personalized email campaigns based on certain behaviors of your audience.

Why Choose Marketo?

Features

  • Automated Email and Marketing Campaigns
  • A/B Testing
  • Readily Available
  • Landing pages
  • Campaign management
  • Marketing programs
  • Lead generation
  • Prediction/lead scoring
  • CRM integrations
  • Social marketing
  • Marketing resource management
  • Marketing analytics

These features allow for a complete, streamlined process to market your business. Not only can you generate and nurture new leads and analyze your marketing tactics but you can also do it all from an automated system! Everything becomes more efficient and reliable. For example, Marketo can help you better understand how to market your strategy to different leads with lead scoring. Additionally, you can send email campaigns to those leads based on their behavior when they visit your site while also conducting A/B testing to perfect those campaigns at the same time.

If you’d like to learn more about how we deploy Marketo and assist clients with strategies that produce results, contact us at Starkmedia.