At a Glance: Constant Contact’s Email PLUS Features

Many of us are familiar with Constant Contact. It’s one of the most widely used email marketing platforms available. But not everyone is familiar with Constant Contact’s Email PLUS features, which give you the capability to do even more with your email marketing. Let’s take a closer look at these features and how they can benefit your business.

The Email PLUS Autoresponder feature lets you engage your contacts on a more personal level. Perhaps you want to automate emails for contacts based actions they take (purchases, product registrations, etc.) or automate an email series that will give your contacts unique content. The Autoresponder allows you to do exactly that. All you need to do is choose previous emails or create new ones for your series and set them up with the Email PLUS Autoresponder.

Surveys and Polls
Constant Contact understands that going to the source can be the best way to collect data on your audience. The Survey and Polls feature allows you to create short questionnaires that you can share through email or on social media. You can easily customize the templates to fit your image. You can also create unique questions and responses for your survey or poll to ensure you get exact data. The Surveys and Polls feature also allows you to track respondents’ answers to your questions and compiles the final results in a report.

If your business needs to collect a donation from your contacts, the Email PLUS Donations feature has everything you need. You can easily create an email and landing page that will allow your contacts to donate from any device. This feature will provide you with a detailed tracking report so you can keep track of who’s donating and how much they’re giving.

The Email PLUS Coupons feature allows you to share coupons through email and social media. You can customize the provided coupon template to fit your offer, and track your contacts’ interactions with it through Constant Contact.

Create and send unique email invitations for your business’s events using the Email PLUS Event Marketing feature. This feature assists you with everything, from customizing the initial invitation and registration form to tracking registrations and processing donations. You can also use this feature to share your event on social media.

The Email PLUS features are a great addition to the Constant Contact toolkit – and your email marketing strategy. If you’re interested in using these features to promote your business, contact us. Our team is ready to answer your questions and assist you in integrating these features with your marketing strategy.