Marketing to a target audience becomes technically easier every year – yet companies still struggle to connect with their customers. More people use their phones or other handheld devices to communicate and engage in online activity, whether they’re posting on social media or simply checking their email. Naturally, this means that your prospects are most likely to see your marketing campaign if it appears on their mobile device.
Mobile marketing is any type of marketing designed to engage prospects on mobile devices. Whether a campaign is being sent through email, MMS or SMS message, or exists on a mobile-friendly site, the identifying feature of any mobile marketing effort is its mobile responsiveness. It can reach anyone you want it to at any time. That being said, today we’d like to share a couple tips with you that can help you plan a successful mobile marketing strategy:
Consider your scope
Before you begin to draft your marketing promotion or campaign, consider who the recipients of your mobile marketing are going to be. Will you keep your marketing local, or deliver it to a large group of people without regard to geographic location? Do you want to market to a specific demographic? Knowing who your audience is will help you fine-tune your mobile marketing so it will speak to that group of people.
Decide how you want to market
Will you send out your promotions as an email? Will you create a specialized MMS message? Or will you create a mobile coupon or savings code? Once you decide exactly how you want your mobile marketing to be presented, you can begin the work of putting it all together. Of course, don’t forget: no matter which method you choose, your marketing promotion should be responsive.
Know how to measure your results
Unless you can measure how your mobile marketing performs, you will have wasted all the thought and energy that went into your efforts. Decide ahead of time how you want to measure the results of your campaign. Impressions, conversions, and sales are all key performance indicators (KPIs) that show how well you’re doing.
Mobile marketing is a great tool that can help you reach out to otherwise evasive prospects. If you’d like to know more about how to put together a mobile marketing strategy, contact us at Starkmedia. We’re here to answer your questions about mobile marketing and help you get started.