Rolair Systems

Rolair, a leading manufacturer of compressors and pumps in North America and Australia, chose Starkmedia as a long-time partner to design and develop their brand website on the Drupal 9 content management system. The goals of this project were to create a new responsive design, expand product and support content, and upgrade to the latest version of Drupal.

Starkmedia was able to provide a familiar content management system for Rolair with updated functionality that empowered their content marketing team to grow along with their product offerings while communicating vital information about Rolair’s compressors to existing customers. The website was also upgraded to Drupal 9 with an end of support approach that included existing functionality and enhancements. Additional goals of this project included:

• Implementing a responsive design with enhanced mobile experience
  Simplifying product content management including specifications, documents, retailer availability, and videos
• Upgrading the WordPress blog to the current core and plugin versions
  Creating a multisite experience with product and support content specific to their Australian market
• Improving natural search performance through adherence to SEO best practices
• Incorporating improved analytics and goal tracking to measure the success of the website