When EVERSANA, a leading independent provider of commercial services to the life science industry, was seeking a partner to improve the design and content strategy of their campaign landing pages, they turned to Starkmedia for help and expertise.
EVERSANA’s goals for the project included a responsive design with an improved front-end user experience of campaign page templates, improved back-end authoring experience, implementation and testing of approved enhancements on the Marketo platform, and content authoring of pages in the new templates. After taking the time to discuss and understand the company’s goals, our team created layouts of revised landing page designs, utilizing existing content but simplifying responsive display. We implemented the approved designs on the Marketo platform, increasing the template flexibility and functionality through an innovative modular approach. This strategy allows EVERSANA to achieve numerous design layouts while streamlining the page creation process.
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