Starkmedia | Blog - design, development, and digital marketing

New Google Algorithm Will Penalize Websites That Are Not Mobile-Friendly

April 2, 2015April 22, 2024

Late last year, Google introduced a “Mobile-Friendly Test” which allowed companies to test the responsiveness of their websites. Given that more than half (60%) of all Google searches currently come from mobile devices, it only makes sense for Google to further prioritize the importance of a mobile experience. As of April 21, 2015, the new …

Woodway, USA Launches New Site

March 26, 2015

This month, Starkmedia client Woodway, USA launched a brand new site, complete with a new Drupal content management system, new designs, and a new content organization structure. Woodway is the world’s largest specialized treadmill manufacturer, with facilities in the United States, Germany and Japan. Woodway came to Starkmedia looking for a site that positioned their …

Ecommerce Close-Up: Magento and Shopify

March 12, 2015

A crucial component of your business’s success is your ability to sell online. In order to have a robust online sales operation, you need to have a shopping cart solution that meets your needs. Starkmedia clients have seen great success using several different ecommerce platforms. Here, we will highlight some key features of the two …

Capitalizing on Multiple Ecommerce Vehicles

February 26, 2015

It’s no secret that in order to be profitable, you need to make sales. The only way to make sales is to get your products in front of your clients. However, businesses that only utilize one ecommerce vehicle (their own ecommerce sites) could be missing out on valuable traffic and sales conversions. Since many ecommerce …

Why You Should Offer An Affiliate Marketing Program

September 30, 2022 - Updated

Affiliate Marketing is a widely used marketing strategy that gives incentive for influencers to tap into their own networks to market your products or services and drive your sales. At its core, Affiliate Marketing is about the relationship between 3 parties: the advertiser (your business), the publisher (affiliate), and the consumer.