For digital marketers, forms are a key part of an inbound strategy. But forms are not always as straightforward or effective as they could be. Although your website might boast clear calls to action and great landing pages, your forms may be limiting your conversion rate. Here are five simple ways you can optimize your …
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Starkmedia is pleased to announce that Business Development Strategist Tyler Hillstrom has been promoted to Senior Account Executive. Tyler will be transitioning from his role as the Business Development Strategist at Starkmedia where he worked identifying marketing strategies and integrations for new and existing clients. Prior to joining Starkmedia in 2014, Tyler worked in …
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By now, you’ve seen plenty of evidence that social media is a valuable tool for increasing awareness, driving site traffic, and even increasing conversions. However, many brands miss out on a huge part of the value of social by failing to properly integrate it into their websites. Here are our top 4 tips for integrating social media into your website:
Everyone from ecommerce stores to financial institutions to non-profit organizations can benefit from testing the user experience. Layout, design, and copy combination can effectively convince users to take an action (completing a purchase, joining an email list, etc). And yet, a recent study found that 71% of marketers are not testing their user experience. Some …
When Pinterest emerged five years ago, it was seen as a social scrapbook. But the company has evolved into much more. Pinterest is now the third-largest social network in the world based on referral traffic and daily active users, and with new features and functionality, Pinterest can be an invaluable tool for ecommerce retailers to …
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