Affiliate Marketing is a widely used marketing strategy that gives incentive for influencers to tap into their own networks to market your products or services and drive your sales. At its core, Affiliate Marketing is about the relationship between 3 parties: the advertiser (your business), the publisher (affiliate), and the consumer.
2015 is here and resolutions are being made. It’s time to take a long, hard look at the digital campaigns that ran throughout the past year, (including Paid Search, Social, Display & Email), and identify areas to improve this coming year. Starkmedia’s digital strategy team sat down and brainstormed a few things digital advertisers must …
Continue reading “Optimizing Your Campaign Performance In 2015”
Starkmedia is pleased to share news about a recent web-based application created for one of our clients, TRC Global. TRC Global is an industry-leading employee relocation company in Milwaukee, WI, delivering customized talent mobility programs throughout the U.S. and in more than 150 countries worldwide. Through their creative and pragmatic thinking, they are able to …
Continue reading “Client Spotlight: TRC Global Launches TRC SMARTApp”
Effective Customer Acquisition With Referral Marketing For the second time this year (and in history), social media has beaten out search as the top source of referral traffic to web content. Industry leaders are capitalizing on this trend by giving their customers a voice. To do this, they are implementing referral marketing campaigns using SaaS …
Let’s face it, customers are perpetually changing and as marketers we must adapt to stay relevant. Customers have a wealth of information and resources at their fingertips and many of them prefer to do their own research. According to a recent study, “73% of all B2B leads are not sales-ready,” which means marketers need to …
