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Keeping you updated on the latest digital trends.

Why Your Ecommerce Strategy Needs Affiliate Marketing

Have you ever looked at your brand’s analytics and thought, “We can do better”? You know that your products are some of the best available, but somehow your promotions aren’t reaching your intended audience. If this is the case, then you might be overlooking one of your most powerful marketing tools: affiliate marketing. Through affiliate……

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At a Glance: Magento

Do you struggle to manage your brand’s ecommerce effort? In addition to creating an amazing marketing strategy and using a lot of time and energy to promote your brand, you also have to manage content, promotions and products for ecommerce. We know that most brands don’t have the time or resources to do everything needed……

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Advocates of Ozaukee

Advocates of Ozaukee is a non-profit organization that has dedicated itself to ending domestic and sexual violence and helping victims for over thirty years. To update their web presence, Advocates reached out to Starkmedia to begin development on a new website. When we first met with Executive Director Barb Fischer to discuss the project, we……

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Gated Content vs. Ungated Content

When it comes to gated content and ungated content, many people have a lot to say about the benefits and drawbacks of each. Gated content requires readers to submit their personal information in order to access the content; ungated content is free to anyone without that added requirement. While most deliberate over which kind of……

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