Strong content doesn’t guarantee results. If your list isn’t segmented, even the best emails get ignored. HubSpot reports that segmented campaigns see 30% more opens and 50% more clicks. But many organizations still treat their lists as one audience, and their performance suffers. Four Ways to Fix It Use behavior to guide your segments Demographics don’t tell you …
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More than half of email opens happen on mobile, but many brands still treat mobile optimization as a checkbox. That leads to campaigns that load slowly, break visually, or drive traffic to landing pages that aren’t usable on a phone. If your emails aren’t delivering a seamless mobile experience from open to conversion, you’re losing …
Read More “If Your Emails Don’t Work on Mobile, They Don’t Work.”
Starkmedia partnered with Mercury Marine to establish brand standards and improve email content delivery across its Mercury Marine, Mercury Racing, and Quicksilver brands. This collaboration focused on defining how content should be presented and delivered, ensuring consistency and professionalism in every customer interaction. A Playbook for Long-Term Success We developed a comprehensive style guide to …
Web forms are one of the most important ways to generate leads, send order confirmations, or gather customer feedback. However, if you aren’t receiving this crucial information, things can quickly get out of hand. If your form submissions have gone dry, email authentication could be the culprit! The Problem ESPs (email service providers) are tightening …
Read More “Stop Missing Sales! Avoid Undelivered Submissions with Authentication”
Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your …
Dealfront’s Leadfeeder is a B2B intent data platform that shows site owners the companies visiting their websites with valuable insights on their browsing activity. Every day potential clients visit your website, and for one reason or another, they don’t always make it onto your lead list. Leadfeeder helps identify who’s already visiting your website, turning …
It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and …
Resending email campaigns to non-openers requires a strategic approach to achieve the best outcomes without risking unsubscribes. Alongside fundamental strategies, incorporating these three essential best practices can significantly enhance your results: 1. Timing and Recipient Selection: Timing is key when it comes to resending campaigns. Waiting at least two days but no more than a …
Email automation is an important resource for a business looking to build connections with customers, new and old. Using email automation to create targeted emails that send when triggered by a specific, date, or activity is a great way to personalize your marketing and the way you communicate with customers. Today, we would like to …
When your site includes Enterprise-level content, it needs to do more than just drive traffic to your website. Instead, it should bridge the gap between your brand and your audience through the use of a powerful platform. Traditional CMS platforms are great for managing content but not all of them offer the functionality you need …
