Ecommerce retailers are always looking for ways to increase conversions to improve their bottom-line. Offering promotional codes is one simple way to motivate customers to complete a purchase, and there are several ways to leverage them to get the maximum impact. Here are some strategies that can help you get the most out of your …
As marketers, we dedicate a lot of time and resources to getting people to our site (organic search, paid search, display ads, etc.). However, even websites with great visibility across multiple channels may be losing out on conversions due to weak internal site search. According to a recent study, over 30% of ecommerce visitors will use internal …
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In the wake of several major data breaches in 2014, online retailers are paying more attention to customer confidence than ever before. According to a recent survey, 19% of consumers won’t shop online because of security concerns. Of those who do shop online, at least half of them voice concern about security. Offering an alternative …
A crucial component of your business’s success is your ability to sell online. In order to have a robust online sales operation, you need to have a shopping cart solution that meets your needs. Starkmedia clients have seen great success using several different ecommerce platforms. Here, we will highlight some key features of the two …
Savvy marketers know that driving traffic to your site is only half the battle. Once a visitor gets to your site, the challenge becomes getting them to complete a conversion. For ecommerce sites, a major hurdle to completing a sale is shopping cart abandonment – when shoppers add items to their online shopping carts but …
It’s no secret that in order to be profitable, you need to make sales. The only way to make sales is to get your products in front of your clients. However, businesses that only utilize one ecommerce vehicle (their own ecommerce sites) could be missing out on valuable traffic and sales conversions. Since many ecommerce …
Effective Customer Acquisition With Referral Marketing For the second time this year (and in history), social media has beaten out search as the top source of referral traffic to web content. Industry leaders are capitalizing on this trend by giving their customers a voice. To do this, they are implementing referral marketing campaigns using SaaS …
Big data has become the buzzword within the digital marketing community – and rightfully so. The way we approach the abundance of data an organization has at their fingertips about their customers is the fundamental challenge that marketers face today. Marketers need to understand what questions can be asked and answered with big data or …
