Google Analytics will help you understand your customers’ journey and interactions with your website. Regardless of your site goals are to increase profits or expand your reach, Google Analytics can help. The benefits of utilizing Google Analytics can be represented in these 5 main categories based on your industry’s ability to make calculated, informed decisions. …
When it comes to email marketing, two of the biggest players in the industry are Constant Contact and MailChimp. Both are very effective methods of utilizing emails to their full potential by allowing you to send customizable campaigns to your subscribers, however, there are differences that set them apart. Constant Contact is a marketing platform …
When it comes to eCommerce, one of the most popular entry-level platforms to use is Shopify. The company reports that it has more than 600,000 merchants and over 1,000,000 buyers using its extensive platform infrastructure and growing every year. It is no secret that Shopify has many attributes that make it a valuable eCommerce platform. …
Video has been a staple of marketing for years, and its usability is only going to increase. Smart Insights predicts that by the year 2020, 80% of online consumer traffic will be driven by video. In addition to being an ingrained part of our online experiences and activity, the video offers incredible potential to brands …
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The holidays are a vital time to engage your customers and build momentum for your business. “It’s no longer a seasonal business,” said Marshal Cohen, chief industry analyst at consumer research firm NPD Group Inc. “It’s a yearlong investment for the consumer. And retailers need to change. They have to excite shoppers early in the …
Unsuccessful conversion opportunities continue to plague many companies, partly because they don’t know how to combat them. After all, it’s easy to argue that there’s no way to regain a website visitor once they’ve lost interest. However, you can still reach visitors who failed to complete an action on your website. How? Through remarketing. What …
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There has been a lot of buzz around new and upcoming trends and changes in digital marketing over the last few years. Many digital marketers have been saying that things like artificial intelligence and video marketing will shape digital marketing into something completely new in the near future. In the midst of all these changes, …
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Affiliate marketing probably isn’t the first thing that comes to mind when you’re looking for ways to increase your sales and grow your audience. Despite the benefits – saved time, smaller expenses, and networking opportunities – it takes a lot of planning and maintenance to successfully run an affiliate marketing program. If you’ve ever considered …
What is the best way to nurture leads and turn curious prospects into loyal customers? Depending on whom you ask, the answer can vary. However, many marketers will tell you that one of the best methods for reaching out to leads and customers alike is engagement marketing. In case you aren’t already familiar with the …
Customer experience data is invaluable for measuring your business’s online performance. Any good business seeks to understand its customers in order to improve its online presence, sales, and customer relations – but gathering the right information can be a challenge. Today, we’d like to introduce you to ForeSee, one of the most effective customer experience …
