Does Affiliate Marketing Work?

Posted on July 11, 2017

Affiliate marketing probably isn’t the first thing that comes to mind when you’re looking for ways to increase your sales and grow your audience. Despite the benefits – saved time, smaller expenses, and networking opportunities – it takes a lot of planning and maintenance to successfully run an affiliate marketing program. If you’ve ever considered doing so before, you’ve probably asked yourself if it’s worth the work. We’ve discussed the pros of affiliate marketing before, but today we’d like to show how effective it can really be.

The Program
Starkmedia runs affiliate marketing programs through platforms like CJ Affiliates and Share-A-Sale. We routinely handle the following aspects of our clients’ programs:

  • Recruiting: We reach out to potential affiliates and manage all applicants. Affiliates are chosen based on their website’s subject matter, viewership, and general fit with a client’s program.
  • Commission Structure: Most programs are pay-per-sale, which means that affiliates earn a percentage of any sales they help our clients make. As an incentive, the more sales an affiliate makes, the higher their percentage is. We help manage the different tiers of affiliates by keeping track of who is earning the most and reward active affiliates with a proportionate commission.
  • Banner Ads: Affiliates promote the brand through ads that are published on their sites. We create and implement any banner ads that are used on affiliates’ sites.
  • Product Feed and Text Link: Starkmedia regularly updates client product feeds to keep affiliates informed, and also creates promo text links for affiliates to use when promoting products.

The Results
Starkmedia has run affiliate marketing programs that have significantly benefited our clients: we’ve seen affiliate marketing account for over 10% of clients’ online sales. If you would like to learn more about affiliate marketing or want to start your own program, contact us. We’d be happy to answer your questions and help you get started.