Customer data is a valuable asset to any business working to increase online sales performance, or strengthen its marketing strategy. However, finding answers based on this data can be difficult if you don’t know where to start looking for them. Today, we’d like to discuss four different data sources you can use to understand your customers:
Your business’s website can be a great source of information. By using an analytics tool (like Google Analytics or Adobe Analytics) to analyze what actions site visitors take, you can get a better understanding of which products or services your customers are looking for. You can use this data to make changes to your website, marketing strategy, and more.
Automated campaigns can be a great way to learn more about your customers. By using a tool that measures your audience’s response (like HubSpot or Salesforce Marketing Cloud), you can send out campaigns that educate your customers or offer special promotions. Once your campaign has gone out, use the response to understand what your customers are looking for when they come to your business.
One of the best ways to gather customer data is to directly ask for your customers’ feedback via a survey. Using a survey tool such as ForeSee, you can create a survey that is triggered by actions your site visitors take to collect specific information.
Social media holds a wealth of answers for businesses that want to understand their customers as people. Through social media, you can connect with your customers and find out how their personal interests align with your business’s products or services.
Would you like to know more about how to gather customer data and use it to build a stronger marketing or sales strategy? Contact us at Starkmedia today. We’ll show you how to use customer data effectively for your business and help you find the right tools to collect it.