Facebook closed out 2014 with two big changes for pages. The first change is designed to improve user experience by eliminating posts considered “too promotional” by users. The second change will allow businesses to highlight their top business objective front and center on their Facebook page. Here’s our breakdown of how these changes will affect …
2015 is here and resolutions are being made. It’s time to take a long, hard look at the digital campaigns that ran throughout the past year, (including Paid Search, Social, Display & Email), and identify areas to improve this coming year. Starkmedia’s digital strategy team sat down and brainstormed a few things digital advertisers must …
Starkmedia is pleased to share news about a recent web-based application created for one of our clients, TRC Global. TRC Global is an industry-leading employee relocation company in Milwaukee, WI, delivering customized talent mobility programs throughout the U.S. and in more than 150 countries worldwide. Through their creative and pragmatic thinking, they are able to …
Read More “Client Spotlight: TRC Global Launches TRC SMARTApp”
Effective Customer Acquisition With Referral Marketing For the second time this year (and in history), social media has beaten out search as the top source of referral traffic to web content. Industry leaders are capitalizing on this trend by giving their customers a voice. To do this, they are implementing referral marketing campaigns using SaaS …
Let’s face it, customers are perpetually changing and as marketers we must adapt to stay relevant. Customers have a wealth of information and resources at their fingertips and many of them prefer to do their own research. According to a recent study, “73% of all B2B leads are not sales-ready,” which means marketers need to …
