By now, good marketers know that email campaigns are an essential part of a successful content strategy. But simply building your list is just the beginning. Now more than ever, brands need to adapt their email strategy to reach mobile consumers. A recent study found that more than 30% of consumers access email exclusively from …
If you’re a marketer with an ear to the ground, chances are you have heard rumblings about the buzzword of the year: omni-channel. In today’s marketplace, there is no denying the importance of having a brand presence across multiple channels (multi-channel). After all, consumers are accessing information in more ways than ever before, and keeping …
Google’s new update makes it easier than ever to track anything and everything you’d like by giving you the ability to create custom dimensions and metrics that may not be in the default implementation.
