Client Spotlight: TRC Global Launches TRC SMARTApp

Starkmedia is pleased to share news about a recent web-based application created for one of our clients, TRC Global. TRC Global is an industry-leading employee relocation company in Milwaukee, WI, delivering customized talent mobility programs throughout the U.S. and in more than 150 countries worldwide. Through their creative and pragmatic thinking, they are able to …

Automated Lead Nurturing

Let’s face it, customers are perpetually changing and as marketers we must adapt to stay relevant. Customers have a wealth of information and resources at their fingertips and many of them prefer to do their own research. According to a recent study, “73% of all B2B leads are not sales-ready,” which means marketers need to  …

Optimizing your CRM

If you’re like many marketers, you may already be using a Customer Relationship Manager (CRM) like Salesforce, Netsuite, Microsoft Dynamics or any number of other tools. CRM tools are extremely powerful and have endless capabilities, but many businesses fail to utilize them to their full potential. Here are some key practices that will help you …