Right now, partnering with Amazon seems to be a smart move for many businesses. Amazon has seen additional market share over the past few months, with acquisitions of companies like Whole Foods. However, this doesn’t mean that working with Amazon comes without its challenges. Like any search engine you use to advertise your products or …
In recent years, brands have moved away from using organic SEO to generate traffic in favor of paid search and social media. Although these types of digital marketing can provide good results, organic SEO can help your brand in ways they can’t. In this post, we’d like to explore why organic SEO matters. Give Your …
Several months ago, Google announced its plans to switch to mobile-first indexing. Since then, there has been a lot of discussion held by marketers and webmasters alike on the effects Google’s new mobile-first policy will have. In case you are unfamiliar with it, mobile-first indexing will change how websites are ranked: rather than looking to …
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According to Search Engine Journal, the Google search algorithm updates between 500 and 600 times a year, and has made nine significant updates in the last two years. One of the most recent updates, which was unconfirmed by Google, was released earlier this year and generally affected spam websites. These facts might seem benign, but if …
Search engine algorithms, which determine website rankings, change constantly. Between trends, standard methods and best practices, as search evolves, so does search engine optimization. Because of SEO’s constant changes, it is easy to believe almost anything you hear about it. We all want to follow best practices and try new trends for an up to date, …
Targeting keywords in an effort to help your site rank on search engines is a process that never ends, especially because keywords constantly rise and fall in the rankings. Whenever that happens, you are faced with an entire site filled with changes that need to be made in order to retain high search rankings. There …
Continue reading “Targeting Low Volume, Long Tail Keywords for SEO”
When is the last time you did a site crawl for potential problems? It could be something as simple as broken links (404 errors), which are an inevitable part of owning or managing a website. As common of an occurrence as they can be, redirects and broken links shouldn’t be ignored. The problem with them …
Continue reading “Can Redirects and 404 Errors Harm Your Search Rankings?”
Landing pages are a great way to generate more traffic, create leads and even increase online sales. Landing pages are sometimes found through search, but are often accessed by clicking a link in a targeted email or advertisement. Pages that are developed to increase site traffic must be SEO friendly, so that they can be …
Continue reading “Should Landing Pages Be SEO-Focused, Conversion-Focused or Both?”
There are different factors that contribute to a customer’s overall satisfaction with a website. Consistently updating content, eye-grabbing website design and overall functionality are great – but if your website takes too long to load, views may never get to experience all of the bells and whistles that are in store for them. That’s right; …
If there’s a key to success in the ever-changing world of search engine marketing, it’s the ability to be resilient. This idea is particularly relevant in light of Google’s latest update. For those of you who haven’t noticed, Google has revised its search engine results pages (SERPs) in a way that affects both paid and …
Continue reading “How to Succeed with Google’s Latest Update”
