Should Landing Pages Be SEO-Focused, Conversion-Focused or Both?

Landing pages are a great way to generate more traffic, create leads and even increase online sales. Landing pages are sometimes found through search, but are often accessed by clicking a link in a targeted email or advertisement. Pages that are developed to increase site traffic must be SEO friendly, so that they can be found on search engines. Landing pages can also encourage the visitor to complete a specific task such as purchasing an item or signing up for a newsletter.

How do you know if you want your landing page to reflect well on search engines or high conversion rates?  What about a landing page with both qualities?

SEO Based Landing Pages

In order to have a search engine optimization (SEO) landing page, there should be strong SEO work behind it. Placing emphasis on SEO landing pages means that your primary focus is ranking highly on search engine sites, which can be done with keyword-based content. Keywords play a role in a website’s SEO and search engine ranking, which can lead to more website visits and contribute to overall site success. 

Conversion Based Landing Pages

landing pages

A conversion based landing page does not focus on SEO; rather, it serves one specific audience and wants site visitors to complete a specific action. These types of pages keep visitors on a specific page by presenting them an offer they are likely to respond to,+

such as filling out a form, making a purchase or other types of incentives. Those incentives are called a call to action. A call to action should be immediate, making site users feel the urge to complete a specific action.


It’s important to consider what it is that your landing page needs most. Are you most concerned with ranking on search engines? SEO based landing pages should be your area of focus. If you are a consumer-based site and would like for visitors to complete a certain action, conversion landing pages work best. What about landing page that not only have strong SEO capabilities but conversion opportunities too? With a landing page that contains both, you have the edge: a page that ranks well and generates conversions.

What does your website need? Are you interested in ranking on search engines or having visitors complete a specific action? Contact Starkmedia today for more information on how to create winning landing pages.