Automatic Success: Improve Your Conversion Rates with Email Automation

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When most people think of email automation, they usually think of receiving impersonal spam mail with greetings such as “hello, valued customer” or “come back, we’ve missed you!” While there are plenty of impersonal automation tactics out there, email automation can also generate a personal relationship with your customer base. Here are a few sure-fire email …

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Get the Most Out of Your Social Ad Strategy

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Many marketers have resisted using social media advertising because there are free tools and strategies that have traditionally helped grow a social media presence organically. However as social platforms have evolved, cultivating an audience and getting conversions without spending money has become harder and harder (think: Facebook’s new algorithm). Whether social advertising is worth it …

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Optimize Your Content With Keyword Research

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The focus on SEO continually becomes less technical and more about simply writing great content that your audience wants to read and engage with. In order to win in Search, brands have to know what content their target audience craves and how to write it. Enter: keyword research.