Just a few weeks ago, we talked about how Pinterest (the third-largest social network in the world based on referral traffic and daily active users) could be a valuable marketing tool. At the time of our last post, Pinterest still had not confirmed rumors that they would be rolling out a “buy” button. But the …
Read More “Pinterest Finally Announces Buyable Pins for Ecommerce”
For digital marketers, forms are a key part of an inbound strategy. But forms are not always as straightforward or effective as they could be. Although your website might boast clear calls to action and great landing pages, your forms may be limiting your conversion rate. Here are five simple ways you can optimize your …
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Starkmedia is pleased to announce that Business Development Strategist Tyler Hillstrom has been promoted to Senior Account Executive. Tyler will be transitioning from his role as the Business Development Strategist at Starkmedia where he worked identifying marketing strategies and integrations for new and existing clients. Prior to joining Starkmedia in 2014, Tyler worked in …
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By now, you’ve seen plenty of evidence that social media is a valuable tool for increasing awareness, driving site traffic, and even increasing conversions. However, many brands miss out on a huge part of the value of social by failing to properly integrate it into their websites. Here are our top 4 tips for integrating social media into your website:
48% of marketers are not using email segmentation. That means that one of the most effective tools for driving conversions is woefully underutilized. Personalized email campaigns can be a much more effective way to drive action from users. By narrowing your focus and sending messages to targeted groups, your recipients are more likely to engage with your campaigns because they are more relevant to their needs, interests, and behaviors.
