Several months ago, Google announced its plans to switch to mobile-first indexing. Since then, there has been a lot of discussion held by marketers and webmasters alike on the effects Google’s new mobile-first policy will have. In case you are unfamiliar with it, mobile-first indexing will change how websites are ranked: rather than looking to …
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According to Search Engine Journal, the Google search algorithm updates between 500 and 600 times a year, and has made nine significant updates in the last two years. One of the most recent updates, which was unconfirmed by Google, was released earlier this year and generally affected spam websites. These facts might seem benign, but if …
Search engine algorithms, which determine website rankings, change constantly. Between trends, standard methods and best practices, as search evolves, so does search engine optimization. Because of SEO’s constant changes, it is easy to believe almost anything you hear about it. We all want to follow best practices and try new trends for an up to date, …
Targeting keywords in an effort to help your site rank on search engines is a process that never ends, especially because keywords constantly rise and fall in the rankings. Whenever that happens, you are faced with an entire site filled with changes that need to be made in order to retain high search rankings. There …
Continue reading “Targeting Low Volume, Long Tail Keywords for SEO”
When is the last time you did a site crawl for potential problems? It could be something as simple as broken links (404 errors), which are an inevitable part of owning or managing a website. As common of an occurrence as they can be, redirects and broken links shouldn’t be ignored. The problem with them …
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Landing pages are a great way to generate more traffic, create leads and even increase online sales. Landing pages are sometimes found through search, but are often accessed by clicking a link in a targeted email or advertisement. Pages that are developed to increase site traffic must be SEO friendly, so that they can be …
Continue reading “Should Landing Pages Be SEO-Focused, Conversion-Focused or Both?”
There are different factors that contribute to a customer’s overall satisfaction with a website. Consistently updating content, eye-grabbing website design and overall functionality are great – but if your website takes too long to load, views may never get to experience all of the bells and whistles that are in store for them. That’s right; …
If there’s a key to success in the ever-changing world of search engine marketing, it’s the ability to be resilient. This idea is particularly relevant in light of Google’s latest update. For those of you who haven’t noticed, Google has revised its search engine results pages (SERPs) in a way that affects both paid and …
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If you’re a locally focused business, you already know the importance of ranking highly in local search engine results pages. What you might not know is how big of an impact your Google My Business page can have, and how it directly affects your SEO performance. With 61% of searchers considering local results to be more relevant …
If you’re like a lot of companies, at some point in time you’ve made one significant effort to optimize your organic search performance, and haven’t done much since. While it’s good that an effort has been made, search optimization results are best achieved through constant monitoring and adjusting. Not only should SEO be consistently watched …
Continue reading “How Well does your Site Really Perform in SEO?”
