Right now, partnering with Amazon seems to be a smart move for many businesses. Amazon has seen additional market share over the past few months, with acquisitions of companies like Whole Foods. However, this doesn’t mean that working with Amazon comes without its challenges. Like any search engine you use to advertise your products or services, you need to optimize your listings for search. In this post, we’re going to give you a quick look at how search engine optimization for Amazon works, as well as point out what you need to do to get good search engine results page (SERP) rankings for your products.
A9, Amazon’s Search Algorithm
Amazon is built around one basic concept: buying and selling. As such, Amazon’s search algorithm, A9, focuses on pushing product listings that are currently popular to the top of the SERPs. A9.com, the company that is responsible for developing and maintaining Amazon’s search algorithm, says that A9 focuses on providing “relevant” search results for consumer queries. They also say that A9 takes structured data into account when ranking products for SERPs. Let’s take a look at some data that can help you rank well.
Data to Optimize
When you begin selling your products on Amazon, you have to create individual listings for your products by filling out a form. This form translates your products’ data into a specific structure that can help A9 determine where your products belong in the results pages. A few key elements to pay attention to are:
- The product title.
- The bullet points underneath the title.
- The product description and details.
- The back-end search terms.
- The product fields.
Of course, knowing what potential customers are searching for can do a lot to increase your SERP rankings. Understanding and updating keywords related to your products will help you optimize your listings on Amazon.
Would you like to know more about winning on Amazon? Contact us at Starkmedia. We’re happy to answer any questions you have and would love to help you start optimizing for search on Amazon.