Have you ever wondered how your website and digital marketing strategies are performing? Reviewing your analytics is an important tool that can provide insights into your customers’ actions and show you how to draw them to your business using this information. Analytics capture and record exactly who your site visitors are by their age, gender, …
Google Analytics will help you understand your customers’ journey and interactions with your website. Regardless of your site goals are to increase profits or expand your reach, Google Analytics can help. The benefits of utilizing Google Analytics can be represented in these 5 main categories based on your industry’s ability to make calculated, informed decisions. …
Every time someone reacts to a campaign, visits to your site, or makes a purchase, you have a new piece of information to inform the direction of your goals. Analytics are vital to running ecommerce best practices and can help you improve your sales and customer interactions. Today, we’d like to introduce three ways analytics …
Customer data is a valuable asset to any business working to increase online sales performance, or strengthen its marketing strategy. However, finding answers based on this data can be difficult if you don’t know where to start looking for them. Today, we’d like to discuss four different data sources you can use to understand your …
How do you measure success? When it comes to your website, analytics platforms are some of the most powerful tools available, the most popular of these being Google Analytics. Just like your website, Google Analytics is on 24/7, compiling data that can be an incredibly valuable asset in assessing your digital marketing efforts. Make Informed …
As the holidays quickly approach, consumers are preparing by completing their gift-shopping early. For many, this means that they save time by shopping online. For you, this means that you should be utilizing available analytics to understand how best to reach your customers. Perhaps you already use analytics to calculate conversions and predict future trends-but …
The landscape of digital is vastly changing. Almost every digital experience can now be measured and analyzed through the data available to every organization. Analysts no longer have the time for answering ad hoc requests from internal departments. Marketers and analysts are not only expected to use dashboards to report on past performance anymore, but …
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