3 Ways Analytics Improve Ecommerce

Posted on August 8, 2017

Every time someone reacts to a campaign, visits your site, or makes a purchase, you have a new piece of information to inform the direction of your goals. Analytics are vital to running ecommerce best practices, and can help you improve your sales and customer interactions. Today, we’d like to introduce three ways analytics can help you understand and improve your ecommerce.

  1. Marketing: When you invest in a marketing campaign, you want to see how the results affect your business. Through analytics, you can see exactly how email marketing, social media campaigns, digital advertising, PPC campaigns, and SEO impact your business.
  2. Customers: Your customers’ interactions with your business strongly influence your online sales. You need to know where and why your customers engage with your online presence if you want to gain more insight into your ecommerce. Analytics can give you insight into customer lifetime value, customer interactions with campaigns and your website, ROI, and returning customers.
  3. Website: If you want to enhance the sales experience your site offers, analytics can help you do just that. You can analyze everything from site traffic to how much time site visitors spend on individual pages. This information can help you build a stronger sales strategy and make positive changes to your site.

Analytics have many applications for businesses today, and can be one of the most powerful aspects of your sales strategy. If you’d like to learn more about how to use analytics to understand your ecommerce practices, contact us. We’d be happy to consult with you.

analytics improve ecommerce